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Market Research Analysts and Marketing Specialists Salary by State (2025)

Last updated: 2025 BLS data · Page refreshed:

Compare Market Research Analysts and Marketing Specialists salaries across 51 states

$72,886
National Average (Median)
$101,810
Highest: Massachusetts
$52,340
Lowest: West Virginia

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists salaries across all 50 states. Click any state for the full breakdown.

Click for full breakdown →
AK AL AR AZ CA CO FL GA HI IA ID IL IN KS KY LA ME MI MN MO MS MT NC ND NE NM NV NY OH OK OR PA SC SD TN TX UT VA WA WI WV WY VT NH MA RI CT NJ DE MD DC
$52,340
$101,810

Source: Bureau of Labor Statistics, OEWS 2025 Annual

AL $59,530 AK $66,710 AZ $71,940 AR $65,430 CA $94,700 CO $93,050 CT $77,740 DE $101,270 DC $98,090 FL $75,450 GA $75,850 HI $59,390 ID $60,970 IL $79,120 IN $63,700 IA $66,390 KS $70,430 KY $61,480 LA $59,690 ME $71,980 MD $76,370 MA $101,810 MI $66,780 MN $87,510 MS $56,640 MO $70,140 MT $68,080 NE $60,000 NV $71,840 NH $64,570 NJ $88,190 NM $61,950 NY $98,580 NC $78,410 ND $61,580 OH $72,790 OK $61,940 OR $79,150 PA $68,760 RI $86,240 SC $69,440 SD $63,490 TN $69,790 TX $72,520 UT $62,630 VT $74,880 VA $76,980 WA $95,120 WV $52,340 WI $64,800 WY $60,990

Top 5 Highest-Paying States

#1
Massachusetts
$101,810
#2
Delaware
$101,270
#3
New York
$98,580
#4
District of Columbia
$98,090
#5
Washington
$95,120

Market Research Analysts and Marketing Specialists Salary in All 51 States

# State Median Salary Mean Salary Employment
1 Massachusetts $101,810 $108,600 39,710
2 Delaware $101,270 $105,940 3,570
3 New York $98,580 $103,270 80,500
4 District of Columbia $98,090 $106,270 6,340
5 Washington $95,120 $107,970 24,460
6 California $94,700 $108,120 119,070
7 Colorado $93,050 $98,960 27,880
8 New Jersey $88,190 $94,660 22,990
9 Minnesota $87,510 $94,120 21,280
10 Rhode Island $86,240 $89,490 3,210
11 Oregon $79,150 $90,540 11,310
12 Illinois $79,120 $87,940 40,560
13 North Carolina $78,410 $89,430 30,700
14 Connecticut $77,740 $86,740 9,930
15 Virginia $76,980 $87,420 25,610
16 Maryland $76,370 $85,610 13,570
17 Georgia $75,850 $84,540 27,810
18 Florida $75,450 $81,010 60,770
19 Vermont $74,880 $78,420 860
20 Ohio $72,790 $78,560 27,370
21 Texas $72,520 $79,770 63,350
22 Maine $71,980 $79,240 2,390
23 Arizona $71,940 $80,310 15,850
24 Nevada $71,840 $76,790 5,780
25 Kansas $70,430 $77,490 8,090
26 Missouri $70,140 $78,560 14,890
27 Tennessee $69,790 $79,640 13,040
28 South Carolina $69,440 $81,470 11,920
29 Pennsylvania $68,760 $77,100 31,040
30 Montana $68,080 $71,250 1,460
31 Michigan $66,780 $77,240 24,220
32 Alaska $66,710 $70,110 570
33 Iowa $66,390 $73,380 8,880
34 Arkansas $65,430 $78,430 6,250
35 Wisconsin $64,800 $73,910 15,600
36 New Hampshire $64,570 $80,090 4,200
37 Indiana $63,700 $72,460 14,400
38 South Dakota $63,490 $73,980 1,530
39 Utah $62,630 $71,490 14,510
40 New Mexico $61,950 $67,090 1,610
41 Oklahoma $61,940 $69,590 6,620
42 North Dakota $61,580 $66,940 1,550
43 Kentucky $61,480 $70,220 6,290
44 Wyoming $60,990 $69,760 850
45 Idaho $60,970 $73,110 3,780
46 Nebraska $60,000 $64,970 3,780
47 Louisiana $59,690 $68,520 5,360
48 Alabama $59,530 $68,500 8,390
49 Hawaii $59,390 $64,720 1,610
50 Mississippi $56,640 $61,820 2,620
51 West Virginia $52,340 $58,360 1,650

Market Research Analysts and Marketing Specialists Take-Home Pay After Taxes

Gross salary only tells half the story. State income taxes vary from 0% to 13.3%, dramatically affecting your take-home pay. See exactly what a Market Research Analysts and Marketing Specialists keeps after federal, state, and FICA taxes.

Take-Home in Massachusetts → Take-Home in Delaware → Take-Home in New York →

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. After-tax figures use IRS federal brackets and state income tax rates for all 50 states.

Our Methodology · Data Sources · Source: BLS OEWS

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