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Market Research Analysts and Marketing Specialists Salary in Texas
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Texas?
Last updated: 2025 data from the Bureau of Labor Statistics
$72,520
Median Annual Salary
▲
+11.7% vs 2024
$79,770
Mean Salary
$72,520
Median Salary
$34.87
Hourly Rate
63,350 people work as Market Research Analysts and Marketing Specialists in Texas
Market Research Analysts and Marketing Specialists salary by percentile in Texas
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Texas earn a median salary of $72,520 per year ($6,043/month).
This is 0.5% below the national average of $72,887.
Texas ranks #21 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 63,350 people work in this occupation across Texas.
Salaries increased by 11.7% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Texas
Salaries for Market Research Analysts and Marketing Specialists in Texas range from $37,640 at the 10th percentile (entry level) to $135,710 at the 90th percentile (experienced). The middle 50% earn between $52,060 and $98,320.
Median $72,520
P10: $37,640P25: $52,060P75: $98,320P90: $135,710
10th
$37,640
25th
$52,060
Median
$72,520
75th
$98,320
90th
$135,710
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$37,640
$18.10
$3,136
25th Percentile
$52,060
$25.03
$4,338
Median (50th)
$72,520
$34.87
$6,043
75th Percentile
$98,320
$47.27
$8,193
90th Percentile (Experienced)
$135,710
$65.25
$11,309
Note: The mean (average) salary of $79,770 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#21
Texas ranks #21 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Texas?
The median annual salary for Market Research Analysts and Marketing Specialists in Texas is $72,520 as of 2025. The average (mean) salary is $79,770.
What is the salary range for a Market Research Analysts and Marketing Specialists in Texas?
Salaries for Market Research Analysts and Marketing Specialists in Texas range from $37,640 at the 10th percentile to $135,710 at the 90th percentile. The middle 50% earn between $52,060 and $98,320.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Texas?
Entry-level Market Research Analysts and Marketing Specialists positions in Texas typically start around $37,640 (10th percentile). With some experience, salaries rise to $52,060 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Texas?
According to 2025 BLS data, approximately 63,350 people are employed as Market Research Analysts and Marketing Specialists in Texas.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Texas?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Texas is approximately $34.87 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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