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Market Research Analysts and Marketing Specialists Salary in Massachusetts
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Massachusetts?
Last updated: 2025 data from the Bureau of Labor Statistics
$101,810
Median Annual Salary
▲
+9.0% vs 2024
$108,600
Mean Salary
$101,810
Median Salary
$48.95
Hourly Rate
39,710 people work as Market Research Analysts and Marketing Specialists in Massachusetts
Market Research Analysts and Marketing Specialists salary by percentile in Massachusetts
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Massachusetts earn a median salary of $101,810 per year ($8,484/month).
This is 39.7% above the national average of $72,887.
Massachusetts ranks #1 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 39,710 people work in this occupation across Massachusetts.
Salaries increased by 9.0% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Massachusetts
Salaries for Market Research Analysts and Marketing Specialists in Massachusetts range from $58,090 at the 10th percentile (entry level) to $166,970 at the 90th percentile (experienced). The middle 50% earn between $77,220 and $133,460.
How much do Market Research Analysts and Marketing Specialists make in Massachusetts?
The median annual salary for Market Research Analysts and Marketing Specialists in Massachusetts is $101,810 as of 2025. The average (mean) salary is $108,600.
What is the salary range for a Market Research Analysts and Marketing Specialists in Massachusetts?
Salaries for Market Research Analysts and Marketing Specialists in Massachusetts range from $58,090 at the 10th percentile to $166,970 at the 90th percentile. The middle 50% earn between $77,220 and $133,460.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Massachusetts?
Entry-level Market Research Analysts and Marketing Specialists positions in Massachusetts typically start around $58,090 (10th percentile). With some experience, salaries rise to $77,220 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Massachusetts?
According to 2025 BLS data, approximately 39,710 people are employed as Market Research Analysts and Marketing Specialists in Massachusetts.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Massachusetts?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Massachusetts is approximately $48.95 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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