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Market Research Analysts and Marketing Specialists Salary in New Jersey

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in New Jersey?

Last updated: 2025 data from the Bureau of Labor Statistics

$88,190
Median Annual Salary
▲ +3.5% vs 2024
$94,660
Mean Salary
$88,190
Median Salary
$42.40
Hourly Rate
22,990 people work as Market Research Analysts and Marketing Specialists in New Jersey

Market Research Analysts and Marketing Specialists salary by percentile in New Jersey

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in New Jersey — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in New Jersey.10thBottom 10% earn less than $49,900$49,90025th25% earn less than $68,150$68,150MedianHalf earn more than $88,190$88,19075th75% earn less than $113,480$113,48090thTop 10% earn more than $145,010$145,010

Market Research Analysts and Marketing Specialists in New Jersey earn a median salary of $88,190 per year ($7,349/month). This is 21.0% above the national average of $72,887. New Jersey ranks #8 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 22,990 people work in this occupation across New Jersey. Salaries increased by 3.5% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in New Jersey

Salaries for Market Research Analysts and Marketing Specialists in New Jersey range from $49,900 at the 10th percentile (entry level) to $145,010 at the 90th percentile (experienced). The middle 50% earn between $68,150 and $113,480.

Median $88,190
P10: $49,900 P25: $68,150 P75: $113,480 P90: $145,010
10th
$49,900
25th
$68,150
Median
$88,190
75th
$113,480
90th
$145,010
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $49,900 $23.99 $4,158
25th Percentile $68,150 $32.76 $5,679
Median (50th) $88,190 $42.40 $7,349
75th Percentile $113,480 $54.56 $9,456
90th Percentile (Experienced) $145,010 $69.72 $12,084

Note: The mean (average) salary of $94,660 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#8
New Jersey ranks #8 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
+21.0%
vs. national average
Above Average

Similar Jobs That Pay More in New Jersey:

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in New Jersey adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in New Jersey after taxes →

Explore Market Research Analysts and Marketing Specialists Data in New Jersey

After-Tax Take-Home Pay Hourly Wage Breakdown Cost-of-Living Adjusted Entry-Level vs Senior Salary Employment Outlook & Job Demand

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Massachusetts $101,810 Delaware $101,270 New York $98,580 District of Columbia $98,090 Washington $95,120 California $94,700 Colorado $93,050 Minnesota $87,510 Rhode Island $86,240 Oregon $79,150

View all 50 states →

Related Careers in New Jersey

Explore similar occupations and their salaries in New Jersey.

Tax PreparersSimilar $43,420 Credit CounselorsSimilar $57,180 Meeting, Convention, and Event PlannersSimilar $72,780 Training and Development SpecialistsSimilar $77,020 FundraisersSimilar $77,170 Cost EstimatorsSimilar $80,570 Human Resources SpecialistsSimilar $80,690 Agents and Business Managers of Artists, Performers, and AthletesSimilar $81,190 Compensation, Benefits, and Job Analysis SpecialistsSimilar $85,040 LogisticiansSimilar $92,280

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Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in New Jersey?
The median annual salary for Market Research Analysts and Marketing Specialists in New Jersey is $88,190 as of 2025. The average (mean) salary is $94,660.
What is the salary range for a Market Research Analysts and Marketing Specialists in New Jersey?
Salaries for Market Research Analysts and Marketing Specialists in New Jersey range from $49,900 at the 10th percentile to $145,010 at the 90th percentile. The middle 50% earn between $68,150 and $113,480.
What is the starting salary for a Market Research Analysts and Marketing Specialists in New Jersey?
Entry-level Market Research Analysts and Marketing Specialists positions in New Jersey typically start around $49,900 (10th percentile). With some experience, salaries rise to $68,150 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in New Jersey?
According to 2025 BLS data, approximately 22,990 people are employed as Market Research Analysts and Marketing Specialists in New Jersey.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in New Jersey?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in New Jersey is approximately $42.40 per hour.

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More About New Jersey

Salary Data
All Salaries in New Jersey Average Salary in New Jersey Highest Paying Jobs in New Jersey
Salary Thresholds
Jobs Over $100K in New Jersey $100K+ Jobs Without a Degree in New Jersey
Top Cities in New Jersey
Newark Jersey City Paterson Elizabeth
Top Colleges in New Jersey
Eastwick College-Hackensack Assumption College for Sisters Atlantic Cape Community College Fortis Institute-Wayne

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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