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Market Research Analysts and Marketing Specialists Salary in California

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in California?

Last updated: 2025 data from the Bureau of Labor Statistics

$94,700
Median Annual Salary
▲ +2.1% vs 2024
$108,120
Mean Salary
$94,700
Median Salary
$45.53
Hourly Rate
119,070 people work as Market Research Analysts and Marketing Specialists in California

Market Research Analysts and Marketing Specialists salary by percentile in California

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in California — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in California.10thBottom 10% earn less than $48,440$48,44025th25% earn less than $65,290$65,290MedianHalf earn more than $94,700$94,70075th75% earn less than $134,630$134,63090thTop 10% earn more than $181,600$181,600

Market Research Analysts and Marketing Specialists in California earn a median salary of $94,700 per year ($7,891/month). This is 29.9% above the national average of $72,887. California ranks #6 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 119,070 people work in this occupation across California. Salaries increased by 2.1% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in California

Salaries for Market Research Analysts and Marketing Specialists in California range from $48,440 at the 10th percentile (entry level) to $181,600 at the 90th percentile (experienced). The middle 50% earn between $65,290 and $134,630.

Median $94,700
P10: $48,440 P25: $65,290 P75: $134,630 P90: $181,600
10th
$48,440
25th
$65,290
Median
$94,700
75th
$134,630
90th
$181,600
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $48,440 $23.29 $4,036
25th Percentile $65,290 $31.39 $5,440
Median (50th) $94,700 $45.53 $7,891
75th Percentile $134,630 $64.73 $11,219
90th Percentile (Experienced) $181,600 $87.31 $15,133

Note: The mean (average) salary of $108,120 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#6
California ranks #6 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
+29.9%
vs. national average
Above Average

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in California adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in California after taxes →

Explore Market Research Analysts and Marketing Specialists Data in California

After-Tax Take-Home Pay Hourly Wage Breakdown Cost-of-Living Adjusted Entry-Level vs Senior Salary Employment Outlook & Job Demand

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Massachusetts $101,810 Delaware $101,270 New York $98,580 District of Columbia $98,090 Washington $95,120 Colorado $93,050 New Jersey $88,190 Minnesota $87,510 Rhode Island $86,240 Oregon $79,150

View all 50 states →

Related Careers in California

Explore similar occupations and their salaries in California.

Credit CounselorsSimilar $67,120 Tax PreparersSimilar $70,030 Meeting, Convention, and Event PlannersSimilar $71,120 Tax Examiners and Collectors, and Revenue AgentsSimilar $74,110 Training and Development SpecialistsSimilar $75,790 Insurance Appraisers, Auto DamageSimilar $78,930 FundraisersSimilar $79,710 Loan OfficersSimilar $81,770 Buyers and Purchasing AgentsSimilar $82,720 Human Resources SpecialistsSimilar $83,500

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Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in California?
The median annual salary for Market Research Analysts and Marketing Specialists in California is $94,700 as of 2025. The average (mean) salary is $108,120.
What is the salary range for a Market Research Analysts and Marketing Specialists in California?
Salaries for Market Research Analysts and Marketing Specialists in California range from $48,440 at the 10th percentile to $181,600 at the 90th percentile. The middle 50% earn between $65,290 and $134,630.
What is the starting salary for a Market Research Analysts and Marketing Specialists in California?
Entry-level Market Research Analysts and Marketing Specialists positions in California typically start around $48,440 (10th percentile). With some experience, salaries rise to $65,290 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in California?
According to 2025 BLS data, approximately 119,070 people are employed as Market Research Analysts and Marketing Specialists in California.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in California?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in California is approximately $45.53 per hour.

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More About California

Salary Data
All Salaries in California Average Salary in California Highest Paying Jobs in California
Salary Thresholds
Jobs Over $100K in California $100K+ Jobs Without a Degree in California
Top Cities in California
Los Angeles San Diego San Jose San Francisco
Top Colleges in California
Academy of Art University Academy of Chinese Culture and Health Sciences College of Alameda Allan Hancock College

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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