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Market Research Analysts and Marketing Specialists Salary in Washington

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in Washington?

Last updated: 2025 data from the Bureau of Labor Statistics

$95,120
Median Annual Salary
▲ +0.9% vs 2024
$107,970
Mean Salary
$95,120
Median Salary
$45.73
Hourly Rate
24,460 people work as Market Research Analysts and Marketing Specialists in Washington

Market Research Analysts and Marketing Specialists salary by percentile in Washington

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in Washington — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in Washington.10thBottom 10% earn less than $52,000$52,00025th25% earn less than $67,590$67,590MedianHalf earn more than $95,120$95,12075th75% earn less than $139,560$139,56090thTop 10% earn more than $174,040$174,040

Market Research Analysts and Marketing Specialists in Washington earn a median salary of $95,120 per year ($7,926/month). This is 30.5% above the national average of $72,887. Washington ranks #5 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 24,460 people work in this occupation across Washington. Salaries increased by 0.9% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Washington

Salaries for Market Research Analysts and Marketing Specialists in Washington range from $52,000 at the 10th percentile (entry level) to $174,040 at the 90th percentile (experienced). The middle 50% earn between $67,590 and $139,560.

Median $95,120
P10: $52,000 P25: $67,590 P75: $139,560 P90: $174,040
10th
$52,000
25th
$67,590
Median
$95,120
75th
$139,560
90th
$174,040
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $52,000 $25.00 $4,333
25th Percentile $67,590 $32.50 $5,632
Median (50th) $95,120 $45.73 $7,926
75th Percentile $139,560 $67.10 $11,630
90th Percentile (Experienced) $174,040 $83.67 $14,503

Note: The mean (average) salary of $107,970 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#5
Washington ranks #5 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
+30.5%
vs. national average
Above Average

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Washington adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Washington after taxes →

Explore Market Research Analysts and Marketing Specialists Data in Washington

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

View all 50 states →

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in Washington?
The median annual salary for Market Research Analysts and Marketing Specialists in Washington is $95,120 as of 2025. The average (mean) salary is $107,970.
What is the salary range for a Market Research Analysts and Marketing Specialists in Washington?
Salaries for Market Research Analysts and Marketing Specialists in Washington range from $52,000 at the 10th percentile to $174,040 at the 90th percentile. The middle 50% earn between $67,590 and $139,560.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Washington?
Entry-level Market Research Analysts and Marketing Specialists positions in Washington typically start around $52,000 (10th percentile). With some experience, salaries rise to $67,590 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Washington?
According to 2025 BLS data, approximately 24,460 people are employed as Market Research Analysts and Marketing Specialists in Washington.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Washington?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Washington is approximately $45.73 per hour.

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Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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