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Market Research Analysts and Marketing Specialists Employment & Job Outlook in Washington (2025)

Last updated: 2025 BLS data · Page refreshed:

Washington employs 24,460 Market Research Analysts and Marketing Specialists professionals, above the national average concentration.

Data: BLS OEWS 2025 • Washington employment outlook • Updated 2026-05-19

Total Employed
24,460
professionals
Jobs per 1,000
24.46
workers
Location Quotient
1.39
vs national avg
Average Salary
$107K
annual

High Demand in Washington

The location quotient (LQ) of 1.39 indicates that Washington has a higher-than-average concentration of Market Research Analysts and Marketing Specialists professionals. This means the job is in high demand relative to other states, suggesting strong local job market opportunities.

Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.

Washington vs National Average

Total Employed
24,460
National: 899,580
2.7% of national
Jobs per 1,000
24.46
National: 17.64
+38.7%
Average Salary
$107K
National: $80K
+33.5%

Top States by Market Research Analysts and Marketing Specialists Employment

#1
119,070
119,070
employed
#2
80,500
80,500
employed
#3
63,350
63,350
employed
#4
60,770
60,770
employed
#5
40,560
40,560
employed
#6
39,710
39,710
employed
#7
31,040
31,040
employed
#8
30,700
30,700
employed
#9
27,880
27,880
employed
#10
27,810
27,810
employed

What Does a Market Research Analysts and Marketing Specialists Earn in Washington?

The average annual salary for a Market Research Analysts and Marketing Specialists in Washington is $107,970. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.

View full salary breakdown →

Frequently Asked Questions

How many Market Research Analysts and Marketing Specialists jobs are there in Washington?

Washington employs approximately 24,460 Market Research Analysts and Marketing Specialists professionals (2025 BLS data). This ranks Washington among the top states nationwide.

Is Market Research Analysts and Marketing Specialists in demand in Washington?

Yes — Washington has above-average concentration of Market Research Analysts and Marketing Specialists jobs (LQ: 1.39). A Location Quotient above 1.0 indicates higher-than-average demand.

What is the average salary for Market Research Analysts and Marketing Specialists in Washington?

The average (mean) salary for Market Research Analysts and Marketing Specialists in Washington is $107970/year. See our detailed salary page for percentile breakdowns.

What is a Location Quotient (LQ)?

Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.

Which states employ the most Market Research Analysts and Marketing Specialists professionals?

The top state for Market Research Analysts and Marketing Specialists employment is California with 119,070 jobs.

Find Your Next Opportunity

Related Pages

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Top Colleges in Washington

Compare tuition, admissions, and graduate outcomes at Washington's leading institutions.

Market Research Analysts and Marketing Specialists Employment in Other States

Compare Market Research Analysts and Marketing Specialists labor-market data (jobs, location quotient, salary) across the top-employing states.

All Market Research Analysts and Marketing Specialists & Washington Resources

Drill deeper into Market Research Analysts and Marketing Specialists pay, hiring, and education data for Washington.

Data Source

Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2025. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Market Research Analysts and Marketing Specialists (SOC 131161) in Washington.

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