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Market Research Analysts and Marketing Specialists Salary in Illinois
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Illinois?
Last updated: 2025 data from the Bureau of Labor Statistics
$79,120
Median Annual Salary
▲
+8.6% vs 2024
$87,940
Mean Salary
$79,120
Median Salary
$38.04
Hourly Rate
40,560 people work as Market Research Analysts and Marketing Specialists in Illinois
Market Research Analysts and Marketing Specialists salary by percentile in Illinois
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Illinois earn a median salary of $79,120 per year ($6,593/month).
This is 8.6% above the national average of $72,887.
Illinois ranks #12 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 40,560 people work in this occupation across Illinois.
Salaries increased by 8.6% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Illinois
Salaries for Market Research Analysts and Marketing Specialists in Illinois range from $46,970 at the 10th percentile (entry level) to $139,110 at the 90th percentile (experienced). The middle 50% earn between $60,210 and $104,800.
How much do Market Research Analysts and Marketing Specialists make in Illinois?
The median annual salary for Market Research Analysts and Marketing Specialists in Illinois is $79,120 as of 2025. The average (mean) salary is $87,940.
What is the salary range for a Market Research Analysts and Marketing Specialists in Illinois?
Salaries for Market Research Analysts and Marketing Specialists in Illinois range from $46,970 at the 10th percentile to $139,110 at the 90th percentile. The middle 50% earn between $60,210 and $104,800.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Illinois?
Entry-level Market Research Analysts and Marketing Specialists positions in Illinois typically start around $46,970 (10th percentile). With some experience, salaries rise to $60,210 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Illinois?
According to 2025 BLS data, approximately 40,560 people are employed as Market Research Analysts and Marketing Specialists in Illinois.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Illinois?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Illinois is approximately $38.04 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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