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Market Research Analysts and Marketing Specialists Salary in New York

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in New York?

Last updated: 2025 data from the Bureau of Labor Statistics

$98,580
Median Annual Salary
▲ +7.3% vs 2024
$103,270
Mean Salary
$98,580
Median Salary
$47.39
Hourly Rate
80,500 people work as Market Research Analysts and Marketing Specialists in New York

Market Research Analysts and Marketing Specialists salary by percentile in New York

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in New York — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in New York.10thBottom 10% earn less than $56,070$56,07025th25% earn less than $72,600$72,600MedianHalf earn more than $98,580$98,58075th75% earn less than $129,430$129,43090thTop 10% earn more than $165,920$165,920

Market Research Analysts and Marketing Specialists in New York earn a median salary of $98,580 per year ($8,215/month). This is 35.3% above the national average of $72,887. New York ranks #3 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 80,500 people work in this occupation across New York. Salaries increased by 7.3% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in New York

Salaries for Market Research Analysts and Marketing Specialists in New York range from $56,070 at the 10th percentile (entry level) to $165,920 at the 90th percentile (experienced). The middle 50% earn between $72,600 and $129,430.

Median $98,580
P10: $56,070 P25: $72,600 P75: $129,430 P90: $165,920
10th
$56,070
25th
$72,600
Median
$98,580
75th
$129,430
90th
$165,920
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $56,070 $26.96 $4,672
25th Percentile $72,600 $34.90 $6,050
Median (50th) $98,580 $47.39 $8,215
75th Percentile $129,430 $62.23 $10,785
90th Percentile (Experienced) $165,920 $79.77 $13,826

Note: The mean (average) salary of $103,270 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#3
New York ranks #3 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
+35.3%
vs. national average
Above Average

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in New York adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in New York after taxes →

Explore Market Research Analysts and Marketing Specialists Data in New York

After-Tax Take-Home Pay Hourly Wage Breakdown Cost-of-Living Adjusted Entry-Level vs Senior Salary Employment Outlook & Job Demand

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Massachusetts $101,810 Delaware $101,270 District of Columbia $98,090 Washington $95,120 California $94,700 Colorado $93,050 New Jersey $88,190 Minnesota $87,510 Rhode Island $86,240 Oregon $79,150

View all 50 states →

Related Careers in New York

Explore similar occupations and their salaries in New York.

Credit CounselorsSimilar $63,030 Tax PreparersSimilar $71,850 Tax Examiners and Collectors, and Revenue AgentsSimilar $72,610 Meeting, Convention, and Event PlannersSimilar $74,730 Training and Development SpecialistsSimilar $76,080 Property Appraisers and AssessorsSimilar $78,060 Buyers and Purchasing AgentsSimilar $79,460 Agents and Business Managers of Artists, Performers, and AthletesSimilar $79,620 Cost EstimatorsSimilar $80,430 FundraisersSimilar $80,540

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Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in New York?
The median annual salary for Market Research Analysts and Marketing Specialists in New York is $98,580 as of 2025. The average (mean) salary is $103,270.
What is the salary range for a Market Research Analysts and Marketing Specialists in New York?
Salaries for Market Research Analysts and Marketing Specialists in New York range from $56,070 at the 10th percentile to $165,920 at the 90th percentile. The middle 50% earn between $72,600 and $129,430.
What is the starting salary for a Market Research Analysts and Marketing Specialists in New York?
Entry-level Market Research Analysts and Marketing Specialists positions in New York typically start around $56,070 (10th percentile). With some experience, salaries rise to $72,600 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in New York?
According to 2025 BLS data, approximately 80,500 people are employed as Market Research Analysts and Marketing Specialists in New York.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in New York?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in New York is approximately $47.39 per hour.

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More About New York

Salary Data
All Salaries in New York Average Salary in New York Highest Paying Jobs in New York
Salary Thresholds
Jobs Over $100K in New York $100K+ Jobs Without a Degree in New York
Top Cities in New York
New York Buffalo Yonkers Rochester
Top Colleges in New York
Bais Binyomin Academy Vaughn College of Aeronautics and Technology Adelphi University SUNY Adirondack

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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