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Market Research Analysts and Marketing Specialists Salary in Minnesota

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in Minnesota?

Last updated: 2025 data from the Bureau of Labor Statistics

$87,510
Median Annual Salary
▲ +7.4% vs 2024
$94,120
Mean Salary
$87,510
Median Salary
$42.07
Hourly Rate
21,280 people work as Market Research Analysts and Marketing Specialists in Minnesota

Market Research Analysts and Marketing Specialists salary by percentile in Minnesota

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in Minnesota — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in Minnesota.10thBottom 10% earn less than $50,400$50,40025th25% earn less than $63,850$63,850MedianHalf earn more than $87,510$87,51075th75% earn less than $123,720$123,72090thTop 10% earn more than $143,180$143,180

Market Research Analysts and Marketing Specialists in Minnesota earn a median salary of $87,510 per year ($7,292/month). This is 20.1% above the national average of $72,887. Minnesota ranks #9 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 21,280 people work in this occupation across Minnesota. Salaries increased by 7.4% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Minnesota

Salaries for Market Research Analysts and Marketing Specialists in Minnesota range from $50,400 at the 10th percentile (entry level) to $143,180 at the 90th percentile (experienced). The middle 50% earn between $63,850 and $123,720.

Median $87,510
P10: $50,400 P25: $63,850 P75: $123,720 P90: $143,180
10th
$50,400
25th
$63,850
Median
$87,510
75th
$123,720
90th
$143,180
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $50,400 $24.23 $4,200
25th Percentile $63,850 $30.70 $5,320
Median (50th) $87,510 $42.07 $7,292
75th Percentile $123,720 $59.48 $10,310
90th Percentile (Experienced) $143,180 $68.84 $11,931

Note: The mean (average) salary of $94,120 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#9
Minnesota ranks #9 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
+20.1%
vs. national average
Above Average

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Minnesota adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Minnesota after taxes →

Explore Market Research Analysts and Marketing Specialists Data in Minnesota

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

View all 50 states →

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in Minnesota?
The median annual salary for Market Research Analysts and Marketing Specialists in Minnesota is $87,510 as of 2025. The average (mean) salary is $94,120.
What is the salary range for a Market Research Analysts and Marketing Specialists in Minnesota?
Salaries for Market Research Analysts and Marketing Specialists in Minnesota range from $50,400 at the 10th percentile to $143,180 at the 90th percentile. The middle 50% earn between $63,850 and $123,720.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Minnesota?
Entry-level Market Research Analysts and Marketing Specialists positions in Minnesota typically start around $50,400 (10th percentile). With some experience, salaries rise to $63,850 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Minnesota?
According to 2025 BLS data, approximately 21,280 people are employed as Market Research Analysts and Marketing Specialists in Minnesota.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Minnesota?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Minnesota is approximately $42.07 per hour.

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Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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