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Market Research Analysts and Marketing Specialists Salary in Florida
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Florida?
Last updated: 2025 data from the Bureau of Labor Statistics
$75,450
Median Annual Salary
▼
-2.6% vs 2024
$81,010
Mean Salary
$75,450
Median Salary
$36.27
Hourly Rate
60,770 people work as Market Research Analysts and Marketing Specialists in Florida
Market Research Analysts and Marketing Specialists salary by percentile in Florida
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Florida earn a median salary of $75,450 per year ($6,287/month).
This is 3.5% above the national average of $72,887.
Florida ranks #18 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 60,770 people work in this occupation across Florida.
Salaries decreased by 2.6% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Florida
Salaries for Market Research Analysts and Marketing Specialists in Florida range from $38,830 at the 10th percentile (entry level) to $130,570 at the 90th percentile (experienced). The middle 50% earn between $52,650 and $99,600.
Median $75,450
P10: $38,830P25: $52,650P75: $99,600P90: $130,570
10th
$38,830
25th
$52,650
Median
$75,450
75th
$99,600
90th
$130,570
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$38,830
$18.67
$3,235
25th Percentile
$52,650
$25.31
$4,387
Median (50th)
$75,450
$36.27
$6,287
75th Percentile
$99,600
$47.88
$8,300
90th Percentile (Experienced)
$130,570
$62.77
$10,880
Note: The mean (average) salary of $81,010 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#18
Florida ranks #18 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Florida?
The median annual salary for Market Research Analysts and Marketing Specialists in Florida is $75,450 as of 2025. The average (mean) salary is $81,010.
What is the salary range for a Market Research Analysts and Marketing Specialists in Florida?
Salaries for Market Research Analysts and Marketing Specialists in Florida range from $38,830 at the 10th percentile to $130,570 at the 90th percentile. The middle 50% earn between $52,650 and $99,600.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Florida?
Entry-level Market Research Analysts and Marketing Specialists positions in Florida typically start around $38,830 (10th percentile). With some experience, salaries rise to $52,650 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Florida?
According to 2025 BLS data, approximately 60,770 people are employed as Market Research Analysts and Marketing Specialists in Florida.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Florida?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Florida is approximately $36.27 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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