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Market Research Analysts and Marketing Specialists Salary in Pennsylvania
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Pennsylvania?
Last updated: 2025 data from the Bureau of Labor Statistics
$68,760
Median Annual Salary
▲
+5.5% vs 2024
$77,100
Mean Salary
$68,760
Median Salary
$33.06
Hourly Rate
31,040 people work as Market Research Analysts and Marketing Specialists in Pennsylvania
Market Research Analysts and Marketing Specialists salary by percentile in Pennsylvania
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Pennsylvania earn a median salary of $68,760 per year ($5,730/month).
This is 5.7% below the national average of $72,887.
Pennsylvania ranks #29 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 31,040 people work in this occupation across Pennsylvania.
Salaries increased by 5.5% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Pennsylvania
Salaries for Market Research Analysts and Marketing Specialists in Pennsylvania range from $34,160 at the 10th percentile (entry level) to $128,810 at the 90th percentile (experienced). The middle 50% earn between $49,790 and $96,670.
Median $68,760
P10: $34,160P25: $49,790P75: $96,670P90: $128,810
10th
$34,160
25th
$49,790
Median
$68,760
75th
$96,670
90th
$128,810
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$34,160
$16.42
$2,846
25th Percentile
$49,790
$23.94
$4,149
Median (50th)
$68,760
$33.06
$5,730
75th Percentile
$96,670
$46.48
$8,055
90th Percentile (Experienced)
$128,810
$61.93
$10,734
Note: The mean (average) salary of $77,100 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#29
Pennsylvania ranks #29 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Pennsylvania?
The median annual salary for Market Research Analysts and Marketing Specialists in Pennsylvania is $68,760 as of 2025. The average (mean) salary is $77,100.
What is the salary range for a Market Research Analysts and Marketing Specialists in Pennsylvania?
Salaries for Market Research Analysts and Marketing Specialists in Pennsylvania range from $34,160 at the 10th percentile to $128,810 at the 90th percentile. The middle 50% earn between $49,790 and $96,670.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Pennsylvania?
Entry-level Market Research Analysts and Marketing Specialists positions in Pennsylvania typically start around $34,160 (10th percentile). With some experience, salaries rise to $49,790 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Pennsylvania?
According to 2025 BLS data, approximately 31,040 people are employed as Market Research Analysts and Marketing Specialists in Pennsylvania.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Pennsylvania?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Pennsylvania is approximately $33.06 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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