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Market Research Analysts and Marketing Specialists Salary in Utah
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Utah?
Last updated: 2025 data from the Bureau of Labor Statistics
$62,630
Median Annual Salary
▼
-3.5% vs 2024
$71,490
Mean Salary
$62,630
Median Salary
$30.11
Hourly Rate
14,510 people work as Market Research Analysts and Marketing Specialists in Utah
Market Research Analysts and Marketing Specialists salary by percentile in Utah
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Utah earn a median salary of $62,630 per year ($5,219/month).
This is 14.1% below the national average of $72,887.
Utah ranks #39 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 14,510 people work in this occupation across Utah.
Salaries decreased by 3.5% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Utah
Salaries for Market Research Analysts and Marketing Specialists in Utah range from $38,380 at the 10th percentile (entry level) to $120,410 at the 90th percentile (experienced). The middle 50% earn between $46,010 and $85,450.
Median $62,630
P10: $38,380P25: $46,010P75: $85,450P90: $120,410
10th
$38,380
25th
$46,010
Median
$62,630
75th
$85,450
90th
$120,410
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$38,380
$18.45
$3,198
25th Percentile
$46,010
$22.12
$3,834
Median (50th)
$62,630
$30.11
$5,219
75th Percentile
$85,450
$41.08
$7,120
90th Percentile (Experienced)
$120,410
$57.89
$10,034
Note: The mean (average) salary of $71,490 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#39
Utah ranks #39 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Utah?
The median annual salary for Market Research Analysts and Marketing Specialists in Utah is $62,630 as of 2025. The average (mean) salary is $71,490.
What is the salary range for a Market Research Analysts and Marketing Specialists in Utah?
Salaries for Market Research Analysts and Marketing Specialists in Utah range from $38,380 at the 10th percentile to $120,410 at the 90th percentile. The middle 50% earn between $46,010 and $85,450.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Utah?
Entry-level Market Research Analysts and Marketing Specialists positions in Utah typically start around $38,380 (10th percentile). With some experience, salaries rise to $46,010 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Utah?
According to 2025 BLS data, approximately 14,510 people are employed as Market Research Analysts and Marketing Specialists in Utah.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Utah?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Utah is approximately $30.11 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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