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What does a Market Research Analysts and Marketing Specialists salary really buy you in Utah?
Utah is 5.5% cheaper than the US averageData: BLS OEWS 2025 + BEA Regional Price Parities 2022 • Updated 2026-05-19
Utah's Regional Price Parity (RPP) is 94.5, meaning prices are 5.5% lower the national average. A Market Research Analysts and Marketing Specialists earning $62,630 in Utah has the equivalent purchasing power of $66,275 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Utah's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $38,380 | $40,613 | +$2,233 |
| 25th Percentile (P25) | $46,010 | $48,687 | +$2,677 |
| Median (P50) | $62,630 | $66,275 | +$3,645 |
| 75th Percentile (P75) | $85,450 | $90,423 | +$4,973 |
| 90th Percentile (P90) | $120,410 | $127,417 | +$7,007 |
A Market Research Analysts and Marketing Specialists in Utah earns $62,630 on paper, but low living costs mean your money goes 6% further — like earning $66,275 in an average-cost state. This makes Utah one of the best value states for this occupation.
With an RPP of 94.5, Utah is within a few percent of the national cost-of-living baseline. Salary adjustment for Market Research Analysts and Marketing Specialists is therefore minor — what you earn is close to what you'd keep in real purchasing power.
After applying Utah's RPP, the $62,630 median salary translates to $66,275 in real terms — a 5.8% gain. That difference can cover several months of expenses over a year for a Market Research Analysts and Marketing Specialists.
Utah ranks #45 of 51 — bottom quartile for Market Research Analysts and Marketing Specialists real purchasing power. Relocation, employer negotiation, or remote roles at higher-paying markets tend to generate the biggest ROI.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Utah ranks #45 out of 51 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Utah after taxes →
A Market Research Analysts and Marketing Specialists in Utah earns a median salary of $62,630 per year. After adjusting for Utah's cost of living (RPP=94.5), the real purchasing power is $66,275 — a +5.8% difference.
Utah's cost of living is 5.5% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Utah is 94.5 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Utah: $62,630 x (100 / 94.5) = $66,275. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Market Research Analysts and Marketing Specialists in Utah enjoys 5.8% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.
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