Last updated: 2025 BLS data · Page refreshed:
California employs 119,070 Market Research Analysts and Marketing Specialists professionals, above the national average concentration.
Data: BLS OEWS 2025 • California employment outlook • Updated 2026-05-19
The location quotient (LQ) of 6.75 indicates that California has a higher-than-average concentration of Market Research Analysts and Marketing Specialists professionals. This means the job is in high demand relative to other states, suggesting strong local job market opportunities.
Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.
The average annual salary for a Market Research Analysts and Marketing Specialists in California is $108,120. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.
California employs approximately 119,070 Market Research Analysts and Marketing Specialists professionals (2025 BLS data). This ranks California among the top states nationwide.
Yes — California has above-average concentration of Market Research Analysts and Marketing Specialists jobs (LQ: 6.75). A Location Quotient above 1.0 indicates higher-than-average demand.
The average (mean) salary for Market Research Analysts and Marketing Specialists in California is $108120/year. See our detailed salary page for percentile breakdowns.
Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.
The top state for Market Research Analysts and Marketing Specialists employment is California with 119,070 jobs.
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Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2025. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Market Research Analysts and Marketing Specialists (SOC 131161) in California.