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Market Research Analysts and Marketing Specialists Salary in Wisconsin
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Wisconsin?
Last updated: 2025 data from the Bureau of Labor Statistics
$64,800
Median Annual Salary
▼
-0.3% vs 2024
$73,910
Mean Salary
$64,800
Median Salary
$31.15
Hourly Rate
15,600 people work as Market Research Analysts and Marketing Specialists in Wisconsin
Market Research Analysts and Marketing Specialists salary by percentile in Wisconsin
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Wisconsin earn a median salary of $64,800 per year ($5,400/month).
This is 11.1% below the national average of $72,887.
Wisconsin ranks #35 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 15,600 people work in this occupation across Wisconsin.
Salaries decreased by 0.3% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Wisconsin
Salaries for Market Research Analysts and Marketing Specialists in Wisconsin range from $42,640 at the 10th percentile (entry level) to $117,910 at the 90th percentile (experienced). The middle 50% earn between $52,450 and $89,560.
Median $64,800
P10: $42,640P25: $52,450P75: $89,560P90: $117,910
10th
$42,640
25th
$52,450
Median
$64,800
75th
$89,560
90th
$117,910
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$42,640
$20.50
$3,553
25th Percentile
$52,450
$25.22
$4,370
Median (50th)
$64,800
$31.15
$5,400
75th Percentile
$89,560
$43.06
$7,463
90th Percentile (Experienced)
$117,910
$56.69
$9,825
Note: The mean (average) salary of $73,910 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#35
Wisconsin ranks #35 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Wisconsin?
The median annual salary for Market Research Analysts and Marketing Specialists in Wisconsin is $64,800 as of 2025. The average (mean) salary is $73,910.
What is the salary range for a Market Research Analysts and Marketing Specialists in Wisconsin?
Salaries for Market Research Analysts and Marketing Specialists in Wisconsin range from $42,640 at the 10th percentile to $117,910 at the 90th percentile. The middle 50% earn between $52,450 and $89,560.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Wisconsin?
Entry-level Market Research Analysts and Marketing Specialists positions in Wisconsin typically start around $42,640 (10th percentile). With some experience, salaries rise to $52,450 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Wisconsin?
According to 2025 BLS data, approximately 15,600 people are employed as Market Research Analysts and Marketing Specialists in Wisconsin.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Wisconsin?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Wisconsin is approximately $31.15 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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