Last updated: 2025 BLS data · Page refreshed:
Wisconsin employs 15,600 Market Research Analysts and Marketing Specialists professionals, below the national average concentration.
Data: BLS OEWS 2025 • Wisconsin employment outlook • Updated 2026-05-19
The location quotient (LQ) of 0.88 indicates that Wisconsin has an average concentration of Market Research Analysts and Marketing Specialists professionals, similar to the national average employment distribution.
Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.
The average annual salary for a Market Research Analysts and Marketing Specialists in Wisconsin is $73,910. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.
Wisconsin employs approximately 15,600 Market Research Analysts and Marketing Specialists professionals (2025 BLS data). This ranks Wisconsin for this occupation nationwide.
Wisconsin has average or below-average concentration of Market Research Analysts and Marketing Specialists jobs (LQ: 0.88). A Location Quotient above 1.0 indicates higher-than-average demand.
The average (mean) salary for Market Research Analysts and Marketing Specialists in Wisconsin is $73910/year. See our detailed salary page for percentile breakdowns.
Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.
The top state for Market Research Analysts and Marketing Specialists employment is California with 119,070 jobs.
Explore cost of living, median household income, and demographics for Wisconsin's largest cities.
Compare tuition, admissions, and graduate outcomes at Wisconsin's leading institutions.
Compare Market Research Analysts and Marketing Specialists labor-market data (jobs, location quotient, salary) across the top-employing states.
Drill deeper into Market Research Analysts and Marketing Specialists pay, hiring, and education data for Wisconsin.
Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2025. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Market Research Analysts and Marketing Specialists (SOC 131161) in Wisconsin.