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Market Research Analysts and Marketing Specialists Salary in Ohio

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in Ohio?

Last updated: 2025 data from the Bureau of Labor Statistics

$72,790
Median Annual Salary
▲ +7.3% vs 2024
$78,560
Mean Salary
$72,790
Median Salary
$35.00
Hourly Rate
27,370 people work as Market Research Analysts and Marketing Specialists in Ohio

Market Research Analysts and Marketing Specialists salary by percentile in Ohio

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in Ohio — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in Ohio.10thBottom 10% earn less than $39,860$39,86025th25% earn less than $52,420$52,420MedianHalf earn more than $72,790$72,79075th75% earn less than $98,070$98,07090thTop 10% earn more than $129,270$129,270

Market Research Analysts and Marketing Specialists in Ohio earn a median salary of $72,790 per year ($6,065/month). This is 0.1% below the national average of $72,887. Ohio ranks #20 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 27,370 people work in this occupation across Ohio. Salaries increased by 7.3% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Ohio

Salaries for Market Research Analysts and Marketing Specialists in Ohio range from $39,860 at the 10th percentile (entry level) to $129,270 at the 90th percentile (experienced). The middle 50% earn between $52,420 and $98,070.

Median $72,790
P10: $39,860 P25: $52,420 P75: $98,070 P90: $129,270
10th
$39,860
25th
$52,420
Median
$72,790
75th
$98,070
90th
$129,270
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $39,860 $19.16 $3,321
25th Percentile $52,420 $25.20 $4,368
Median (50th) $72,790 $35.00 $6,065
75th Percentile $98,070 $47.15 $8,172
90th Percentile (Experienced) $129,270 $62.15 $10,772

Note: The mean (average) salary of $78,560 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#20
Ohio ranks #20 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
-0.1%
vs. national average
Near Average

Similar Jobs That Pay More in Ohio:

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Ohio adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Ohio after taxes →

Explore Market Research Analysts and Marketing Specialists Data in Ohio

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

View all 50 states →

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in Ohio?
The median annual salary for Market Research Analysts and Marketing Specialists in Ohio is $72,790 as of 2025. The average (mean) salary is $78,560.
What is the salary range for a Market Research Analysts and Marketing Specialists in Ohio?
Salaries for Market Research Analysts and Marketing Specialists in Ohio range from $39,860 at the 10th percentile to $129,270 at the 90th percentile. The middle 50% earn between $52,420 and $98,070.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Ohio?
Entry-level Market Research Analysts and Marketing Specialists positions in Ohio typically start around $39,860 (10th percentile). With some experience, salaries rise to $52,420 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Ohio?
According to 2025 BLS data, approximately 27,370 people are employed as Market Research Analysts and Marketing Specialists in Ohio.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Ohio?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Ohio is approximately $35.00 per hour.

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Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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