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What does a Market Research Analysts and Marketing Specialists salary really buy you in Ohio?
Ohio is 8.5% cheaper than the US averageData: BLS OEWS 2025 + BEA Regional Price Parities 2022 • Updated 2026-05-19
Ohio's Regional Price Parity (RPP) is 91.5, meaning prices are 8.5% lower the national average. A Market Research Analysts and Marketing Specialists earning $72,790 in Ohio has the equivalent purchasing power of $79,551 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Ohio's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $39,860 | $43,562 | +$3,702 |
| 25th Percentile (P25) | $52,420 | $57,289 | +$4,869 |
| Median (P50) | $72,790 | $79,551 | +$6,761 |
| 75th Percentile (P75) | $98,070 | $107,180 | +$9,110 |
| 90th Percentile (P90) | $129,270 | $141,278 | +$12,008 |
A Market Research Analysts and Marketing Specialists in Ohio earns $72,790 on paper, but low living costs mean your money goes 9% further — like earning $79,551 in an average-cost state. This makes Ohio one of the best value states for this occupation.
Ohio's Regional Price Parity (RPP) of 91.5 means a basket of goods and services costs about 8.5% less than the national average. For a Market Research Analysts and Marketing Specialists, every dollar earned effectively buys more here than in a 100-RPP state.
After applying Ohio's RPP, the $72,790 median salary translates to $79,552 in real terms — a 9.3% gain. That difference can cover several months of expenses over a year for a Market Research Analysts and Marketing Specialists.
Ranked on COL-adjusted median pay for Market Research Analysts and Marketing Specialists, Ohio places #12 of 51 states — top quartile. Either nominal wages run high, cost of living runs low, or both.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Ohio ranks #12 out of 51 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Ohio after taxes →
A Market Research Analysts and Marketing Specialists in Ohio earns a median salary of $72,790 per year. After adjusting for Ohio's cost of living (RPP=91.5), the real purchasing power is $79,551 — a +9.3% difference.
Ohio's cost of living is 8.5% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Ohio is 91.5 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Ohio: $72,790 x (100 / 91.5) = $79,551. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Market Research Analysts and Marketing Specialists in Ohio enjoys 9.3% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.
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