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Market Research Analysts and Marketing Specialists Salary in Michigan
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Michigan?
Last updated: 2025 data from the Bureau of Labor Statistics
$66,780
Median Annual Salary
▼
-2.0% vs 2024
$77,240
Mean Salary
$66,780
Median Salary
$32.11
Hourly Rate
24,220 people work as Market Research Analysts and Marketing Specialists in Michigan
Market Research Analysts and Marketing Specialists salary by percentile in Michigan
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Michigan earn a median salary of $66,780 per year ($5,565/month).
This is 8.4% below the national average of $72,887.
Michigan ranks #31 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 24,220 people work in this occupation across Michigan.
Salaries decreased by 2.0% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Michigan
Salaries for Market Research Analysts and Marketing Specialists in Michigan range from $40,930 at the 10th percentile (entry level) to $127,190 at the 90th percentile (experienced). The middle 50% earn between $49,990 and $97,820.
Median $66,780
P10: $40,930P25: $49,990P75: $97,820P90: $127,190
10th
$40,930
25th
$49,990
Median
$66,780
75th
$97,820
90th
$127,190
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$40,930
$19.68
$3,410
25th Percentile
$49,990
$24.03
$4,165
Median (50th)
$66,780
$32.11
$5,565
75th Percentile
$97,820
$47.03
$8,151
90th Percentile (Experienced)
$127,190
$61.15
$10,599
Note: The mean (average) salary of $77,240 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#31
Michigan ranks #31 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Michigan?
The median annual salary for Market Research Analysts and Marketing Specialists in Michigan is $66,780 as of 2025. The average (mean) salary is $77,240.
What is the salary range for a Market Research Analysts and Marketing Specialists in Michigan?
Salaries for Market Research Analysts and Marketing Specialists in Michigan range from $40,930 at the 10th percentile to $127,190 at the 90th percentile. The middle 50% earn between $49,990 and $97,820.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Michigan?
Entry-level Market Research Analysts and Marketing Specialists positions in Michigan typically start around $40,930 (10th percentile). With some experience, salaries rise to $49,990 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Michigan?
According to 2025 BLS data, approximately 24,220 people are employed as Market Research Analysts and Marketing Specialists in Michigan.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Michigan?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Michigan is approximately $32.11 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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