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Market Research Analysts and Marketing Specialists Salary in Missouri

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in Missouri?

Last updated: 2025 data from the Bureau of Labor Statistics

$70,140
Median Annual Salary
▲ +9.1% vs 2024
$78,560
Mean Salary
$70,140
Median Salary
$33.72
Hourly Rate
14,890 people work as Market Research Analysts and Marketing Specialists in Missouri

Market Research Analysts and Marketing Specialists salary by percentile in Missouri

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in Missouri — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in Missouri.10thBottom 10% earn less than $37,970$37,97025th25% earn less than $48,680$48,680MedianHalf earn more than $70,140$70,14075th75% earn less than $100,710$100,71090thTop 10% earn more than $129,140$129,140

Market Research Analysts and Marketing Specialists in Missouri earn a median salary of $70,140 per year ($5,845/month). This is 3.8% below the national average of $72,887. Missouri ranks #26 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 14,890 people work in this occupation across Missouri. Salaries increased by 9.1% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Missouri

Salaries for Market Research Analysts and Marketing Specialists in Missouri range from $37,970 at the 10th percentile (entry level) to $129,140 at the 90th percentile (experienced). The middle 50% earn between $48,680 and $100,710.

Median $70,140
P10: $37,970 P25: $48,680 P75: $100,710 P90: $129,140
10th
$37,970
25th
$48,680
Median
$70,140
75th
$100,710
90th
$129,140
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $37,970 $18.25 $3,164
25th Percentile $48,680 $23.40 $4,056
Median (50th) $70,140 $33.72 $5,845
75th Percentile $100,710 $48.42 $8,392
90th Percentile (Experienced) $129,140 $62.09 $10,761

Note: The mean (average) salary of $78,560 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#26
Missouri ranks #26 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
-3.8%
vs. national average
Near Average

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Missouri adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Missouri after taxes →

Explore Market Research Analysts and Marketing Specialists Data in Missouri

After-Tax Take-Home Pay Hourly Wage Breakdown Cost-of-Living Adjusted Entry-Level vs Senior Salary Employment Outlook & Job Demand

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Massachusetts $101,810 Delaware $101,270 New York $98,580 District of Columbia $98,090 Washington $95,120 California $94,700 Colorado $93,050 New Jersey $88,190 Minnesota $87,510 Rhode Island $86,240

View all 50 states →

Related Careers in Missouri

Explore similar occupations and their salaries in Missouri.

Credit CounselorsSimilar $30,580 Tax Examiners and Collectors, and Revenue AgentsSimilar $50,250 Meeting, Convention, and Event PlannersSimilar $56,900 Property Appraisers and AssessorsSimilar $57,380 Training and Development SpecialistsSimilar $58,670 Tax PreparersSimilar $62,780 FundraisersSimilar $63,860 Credit AnalystsSimilar $65,350 Buyers and Purchasing AgentsSimilar $65,650 Human Resources SpecialistsSimilar $66,990

View all jobs in Missouri →

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in Missouri?
The median annual salary for Market Research Analysts and Marketing Specialists in Missouri is $70,140 as of 2025. The average (mean) salary is $78,560.
What is the salary range for a Market Research Analysts and Marketing Specialists in Missouri?
Salaries for Market Research Analysts and Marketing Specialists in Missouri range from $37,970 at the 10th percentile to $129,140 at the 90th percentile. The middle 50% earn between $48,680 and $100,710.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Missouri?
Entry-level Market Research Analysts and Marketing Specialists positions in Missouri typically start around $37,970 (10th percentile). With some experience, salaries rise to $48,680 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Missouri?
According to 2025 BLS data, approximately 14,890 people are employed as Market Research Analysts and Marketing Specialists in Missouri.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Missouri?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Missouri is approximately $33.72 per hour.

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More About Missouri

Salary Data
All Salaries in Missouri Average Salary in Missouri Highest Paying Jobs in Missouri
Salary Thresholds
Jobs Over $100K in Missouri $100K+ Jobs Without a Degree in Missouri
Top Cities in Missouri
Kansas City St. Louis Springfield Columbia
Top Colleges in Missouri
Concorde Career College-Kansas City Aquinas Institute of Theology Avila University Mission University

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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