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Market Research Analysts and Marketing Specialists Salary in Alabama
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Alabama?
Last updated: 2025 data from the Bureau of Labor Statistics
$59,530
Median Annual Salary
▲
+7.5% vs 2024
$68,500
Mean Salary
$59,530
Median Salary
$28.62
Hourly Rate
8,390 people work as Market Research Analysts and Marketing Specialists in Alabama
Market Research Analysts and Marketing Specialists salary by percentile in Alabama
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Alabama earn a median salary of $59,530 per year ($4,960/month).
This is 18.3% below the national average of $72,887.
Alabama ranks #48 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 8,390 people work in this occupation across Alabama.
Salaries increased by 7.5% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Alabama
Salaries for Market Research Analysts and Marketing Specialists in Alabama range from $36,100 at the 10th percentile (entry level) to $114,010 at the 90th percentile (experienced). The middle 50% earn between $46,330 and $79,690.
Median $59,530
P10: $36,100P25: $46,330P75: $79,690P90: $114,010
10th
$36,100
25th
$46,330
Median
$59,530
75th
$79,690
90th
$114,010
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$36,100
$17.36
$3,008
25th Percentile
$46,330
$22.27
$3,860
Median (50th)
$59,530
$28.62
$4,960
75th Percentile
$79,690
$38.31
$6,640
90th Percentile (Experienced)
$114,010
$54.81
$9,500
Note: The mean (average) salary of $68,500 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#48
Alabama ranks #48 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Alabama?
The median annual salary for Market Research Analysts and Marketing Specialists in Alabama is $59,530 as of 2025. The average (mean) salary is $68,500.
What is the salary range for a Market Research Analysts and Marketing Specialists in Alabama?
Salaries for Market Research Analysts and Marketing Specialists in Alabama range from $36,100 at the 10th percentile to $114,010 at the 90th percentile. The middle 50% earn between $46,330 and $79,690.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Alabama?
Entry-level Market Research Analysts and Marketing Specialists positions in Alabama typically start around $36,100 (10th percentile). With some experience, salaries rise to $46,330 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Alabama?
According to 2025 BLS data, approximately 8,390 people are employed as Market Research Analysts and Marketing Specialists in Alabama.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Alabama?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Alabama is approximately $28.62 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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