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Market Research Analysts and Marketing Specialists Salary in Iowa
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Iowa?
Last updated: 2025 data from the Bureau of Labor Statistics
$66,390
Median Annual Salary
▼
-1.4% vs 2024
$73,380
Mean Salary
$66,390
Median Salary
$31.92
Hourly Rate
8,880 people work as Market Research Analysts and Marketing Specialists in Iowa
Market Research Analysts and Marketing Specialists salary by percentile in Iowa
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Iowa earn a median salary of $66,390 per year ($5,532/month).
This is 8.9% below the national average of $72,887.
Iowa ranks #33 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 8,880 people work in this occupation across Iowa.
Salaries decreased by 1.4% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Iowa
Salaries for Market Research Analysts and Marketing Specialists in Iowa range from $40,160 at the 10th percentile (entry level) to $122,120 at the 90th percentile (experienced). The middle 50% earn between $50,010 and $85,680.
Median $66,390
P10: $40,160P25: $50,010P75: $85,680P90: $122,120
10th
$40,160
25th
$50,010
Median
$66,390
75th
$85,680
90th
$122,120
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$40,160
$19.31
$3,346
25th Percentile
$50,010
$24.04
$4,167
Median (50th)
$66,390
$31.92
$5,532
75th Percentile
$85,680
$41.19
$7,140
90th Percentile (Experienced)
$122,120
$58.71
$10,176
Note: The mean (average) salary of $73,380 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#33
Iowa ranks #33 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Iowa?
The median annual salary for Market Research Analysts and Marketing Specialists in Iowa is $66,390 as of 2025. The average (mean) salary is $73,380.
What is the salary range for a Market Research Analysts and Marketing Specialists in Iowa?
Salaries for Market Research Analysts and Marketing Specialists in Iowa range from $40,160 at the 10th percentile to $122,120 at the 90th percentile. The middle 50% earn between $50,010 and $85,680.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Iowa?
Entry-level Market Research Analysts and Marketing Specialists positions in Iowa typically start around $40,160 (10th percentile). With some experience, salaries rise to $50,010 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Iowa?
According to 2025 BLS data, approximately 8,880 people are employed as Market Research Analysts and Marketing Specialists in Iowa.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Iowa?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Iowa is approximately $31.92 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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