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Market Research Analysts and Marketing Specialists Salary in Kansas
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Kansas?
Last updated: 2025 data from the Bureau of Labor Statistics
$70,430
Median Annual Salary
▲
+13.2% vs 2024
$77,490
Mean Salary
$70,430
Median Salary
$33.86
Hourly Rate
8,090 people work as Market Research Analysts and Marketing Specialists in Kansas
Market Research Analysts and Marketing Specialists salary by percentile in Kansas
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Kansas earn a median salary of $70,430 per year ($5,869/month).
This is 3.4% below the national average of $72,887.
Kansas ranks #25 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 8,090 people work in this occupation across Kansas.
Salaries increased by 13.2% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Kansas
Salaries for Market Research Analysts and Marketing Specialists in Kansas range from $38,540 at the 10th percentile (entry level) to $128,650 at the 90th percentile (experienced). The middle 50% earn between $52,850 and $96,760.
Median $70,430
P10: $38,540P25: $52,850P75: $96,760P90: $128,650
10th
$38,540
25th
$52,850
Median
$70,430
75th
$96,760
90th
$128,650
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$38,540
$18.53
$3,211
25th Percentile
$52,850
$25.41
$4,404
Median (50th)
$70,430
$33.86
$5,869
75th Percentile
$96,760
$46.52
$8,063
90th Percentile (Experienced)
$128,650
$61.85
$10,720
Note: The mean (average) salary of $77,490 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#25
Kansas ranks #25 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Kansas?
The median annual salary for Market Research Analysts and Marketing Specialists in Kansas is $70,430 as of 2025. The average (mean) salary is $77,490.
What is the salary range for a Market Research Analysts and Marketing Specialists in Kansas?
Salaries for Market Research Analysts and Marketing Specialists in Kansas range from $38,540 at the 10th percentile to $128,650 at the 90th percentile. The middle 50% earn between $52,850 and $96,760.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Kansas?
Entry-level Market Research Analysts and Marketing Specialists positions in Kansas typically start around $38,540 (10th percentile). With some experience, salaries rise to $52,850 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Kansas?
According to 2025 BLS data, approximately 8,090 people are employed as Market Research Analysts and Marketing Specialists in Kansas.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Kansas?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Kansas is approximately $33.86 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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