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Market Research Analysts and Marketing Specialists Salary in New Mexico
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in New Mexico?
Last updated: 2025 data from the Bureau of Labor Statistics
$61,950
Median Annual Salary
▲
+2.9% vs 2024
$67,090
Mean Salary
$61,950
Median Salary
$29.78
Hourly Rate
1,610 people work as Market Research Analysts and Marketing Specialists in New Mexico
Market Research Analysts and Marketing Specialists salary by percentile in New Mexico
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in New Mexico earn a median salary of $61,950 per year ($5,162/month).
This is 15.0% below the national average of $72,887.
New Mexico ranks #40 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 1,610 people work in this occupation across New Mexico.
Salaries increased by 2.9% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in New Mexico
Salaries for Market Research Analysts and Marketing Specialists in New Mexico range from $41,600 at the 10th percentile (entry level) to $98,060 at the 90th percentile (experienced). The middle 50% earn between $48,770 and $78,740.
Median $61,950
P10: $41,600P25: $48,770P75: $78,740P90: $98,060
10th
$41,600
25th
$48,770
Median
$61,950
75th
$78,740
90th
$98,060
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$41,600
$20.00
$3,466
25th Percentile
$48,770
$23.45
$4,064
Median (50th)
$61,950
$29.78
$5,162
75th Percentile
$78,740
$37.86
$6,561
90th Percentile (Experienced)
$98,060
$47.14
$8,171
Note: The mean (average) salary of $67,090 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#40
New Mexico ranks #40 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in New Mexico?
The median annual salary for Market Research Analysts and Marketing Specialists in New Mexico is $61,950 as of 2025. The average (mean) salary is $67,090.
What is the salary range for a Market Research Analysts and Marketing Specialists in New Mexico?
Salaries for Market Research Analysts and Marketing Specialists in New Mexico range from $41,600 at the 10th percentile to $98,060 at the 90th percentile. The middle 50% earn between $48,770 and $78,740.
What is the starting salary for a Market Research Analysts and Marketing Specialists in New Mexico?
Entry-level Market Research Analysts and Marketing Specialists positions in New Mexico typically start around $41,600 (10th percentile). With some experience, salaries rise to $48,770 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in New Mexico?
According to 2025 BLS data, approximately 1,610 people are employed as Market Research Analysts and Marketing Specialists in New Mexico.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in New Mexico?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in New Mexico is approximately $29.78 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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