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Market Research Analysts and Marketing Specialists Salary in Tennessee
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Tennessee?
Last updated: 2025 data from the Bureau of Labor Statistics
$69,790
Median Annual Salary
▲
+7.8% vs 2024
$79,640
Mean Salary
$69,790
Median Salary
$33.55
Hourly Rate
13,040 people work as Market Research Analysts and Marketing Specialists in Tennessee
Market Research Analysts and Marketing Specialists salary by percentile in Tennessee
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Tennessee earn a median salary of $69,790 per year ($5,815/month).
This is 4.2% below the national average of $72,887.
Tennessee ranks #27 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 13,040 people work in this occupation across Tennessee.
Salaries increased by 7.8% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Tennessee
Salaries for Market Research Analysts and Marketing Specialists in Tennessee range from $39,480 at the 10th percentile (entry level) to $134,740 at the 90th percentile (experienced). The middle 50% earn between $51,820 and $96,520.
Median $69,790
P10: $39,480P25: $51,820P75: $96,520P90: $134,740
10th
$39,480
25th
$51,820
Median
$69,790
75th
$96,520
90th
$134,740
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$39,480
$18.98
$3,290
25th Percentile
$51,820
$24.91
$4,318
Median (50th)
$69,790
$33.55
$5,815
75th Percentile
$96,520
$46.40
$8,043
90th Percentile (Experienced)
$134,740
$64.78
$11,228
Note: The mean (average) salary of $79,640 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#27
Tennessee ranks #27 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Tennessee?
The median annual salary for Market Research Analysts and Marketing Specialists in Tennessee is $69,790 as of 2025. The average (mean) salary is $79,640.
What is the salary range for a Market Research Analysts and Marketing Specialists in Tennessee?
Salaries for Market Research Analysts and Marketing Specialists in Tennessee range from $39,480 at the 10th percentile to $134,740 at the 90th percentile. The middle 50% earn between $51,820 and $96,520.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Tennessee?
Entry-level Market Research Analysts and Marketing Specialists positions in Tennessee typically start around $39,480 (10th percentile). With some experience, salaries rise to $51,820 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Tennessee?
According to 2025 BLS data, approximately 13,040 people are employed as Market Research Analysts and Marketing Specialists in Tennessee.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Tennessee?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Tennessee is approximately $33.55 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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