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Market Research Analysts and Marketing Specialists Salary in Arkansas

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in Arkansas?

Last updated: 2025 data from the Bureau of Labor Statistics

$65,430
Median Annual Salary
▲ +0.9% vs 2024
$78,430
Mean Salary
$65,430
Median Salary
$31.46
Hourly Rate
6,250 people work as Market Research Analysts and Marketing Specialists in Arkansas

Market Research Analysts and Marketing Specialists salary by percentile in Arkansas

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in Arkansas — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in Arkansas.10thBottom 10% earn less than $34,560$34,56025th25% earn less than $47,730$47,730MedianHalf earn more than $65,430$65,43075th75% earn less than $102,420$102,42090thTop 10% earn more than $136,310$136,310

Market Research Analysts and Marketing Specialists in Arkansas earn a median salary of $65,430 per year ($5,452/month). This is 10.2% below the national average of $72,887. Arkansas ranks #34 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 6,250 people work in this occupation across Arkansas. Salaries increased by 0.9% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Arkansas

Salaries for Market Research Analysts and Marketing Specialists in Arkansas range from $34,560 at the 10th percentile (entry level) to $136,310 at the 90th percentile (experienced). The middle 50% earn between $47,730 and $102,420.

Median $65,430
P10: $34,560 P25: $47,730 P75: $102,420 P90: $136,310
10th
$34,560
25th
$47,730
Median
$65,430
75th
$102,420
90th
$136,310
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $34,560 $16.62 $2,880
25th Percentile $47,730 $22.95 $3,977
Median (50th) $65,430 $31.46 $5,452
75th Percentile $102,420 $49.24 $8,535
90th Percentile (Experienced) $136,310 $65.53 $11,359

Note: The mean (average) salary of $78,430 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#34
Arkansas ranks #34 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
-10.2%
vs. national average
Below Average

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Arkansas adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Arkansas after taxes →

Explore Market Research Analysts and Marketing Specialists Data in Arkansas

After-Tax Take-Home Pay Hourly Wage Breakdown Cost-of-Living Adjusted Entry-Level vs Senior Salary Employment Outlook & Job Demand

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Massachusetts $101,810 Delaware $101,270 New York $98,580 District of Columbia $98,090 Washington $95,120 California $94,700 Colorado $93,050 New Jersey $88,190 Minnesota $87,510 Rhode Island $86,240

View all 50 states →

Related Careers in Arkansas

Explore similar occupations and their salaries in Arkansas.

Tax PreparersSimilar $35,040 Credit CounselorsSimilar $45,060 FundraisersSimilar $50,190 Property Appraisers and AssessorsSimilar $50,840 Training and Development SpecialistsSimilar $52,290 Meeting, Convention, and Event PlannersSimilar $53,040 Human Resources SpecialistsSimilar $55,010 Tax Examiners and Collectors, and Revenue AgentsSimilar $55,140 Financial ExaminersSimilar $57,590 Compensation, Benefits, and Job Analysis SpecialistsSimilar $61,280

View all jobs in Arkansas →

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in Arkansas?
The median annual salary for Market Research Analysts and Marketing Specialists in Arkansas is $65,430 as of 2025. The average (mean) salary is $78,430.
What is the salary range for a Market Research Analysts and Marketing Specialists in Arkansas?
Salaries for Market Research Analysts and Marketing Specialists in Arkansas range from $34,560 at the 10th percentile to $136,310 at the 90th percentile. The middle 50% earn between $47,730 and $102,420.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Arkansas?
Entry-level Market Research Analysts and Marketing Specialists positions in Arkansas typically start around $34,560 (10th percentile). With some experience, salaries rise to $47,730 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Arkansas?
According to 2025 BLS data, approximately 6,250 people are employed as Market Research Analysts and Marketing Specialists in Arkansas.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Arkansas?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Arkansas is approximately $31.46 per hour.

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More About Arkansas

Salary Data
All Salaries in Arkansas Average Salary in Arkansas Highest Paying Jobs in Arkansas
Salary Thresholds
Jobs Over $100K in Arkansas $100K+ Jobs Without a Degree in Arkansas
Top Cities in Arkansas
Little Rock Fayetteville Fort Smith Springdale
Top Colleges in Arkansas
University of Arkansas at Little Rock University of Arkansas for Medical Sciences Arkansas Baptist College Arkansas Beauty School-Little Rock

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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