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Market Research Analysts and Marketing Specialists Salary in Kentucky
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Kentucky?
Last updated: 2025 data from the Bureau of Labor Statistics
$61,480
Median Annual Salary
▲
+3.5% vs 2024
$70,220
Mean Salary
$61,480
Median Salary
$29.56
Hourly Rate
6,290 people work as Market Research Analysts and Marketing Specialists in Kentucky
Market Research Analysts and Marketing Specialists salary by percentile in Kentucky
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Kentucky earn a median salary of $61,480 per year ($5,123/month).
This is 15.7% below the national average of $72,887.
Kentucky ranks #43 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 6,290 people work in this occupation across Kentucky.
Salaries increased by 3.5% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Kentucky
Salaries for Market Research Analysts and Marketing Specialists in Kentucky range from $37,970 at the 10th percentile (entry level) to $103,300 at the 90th percentile (experienced). The middle 50% earn between $47,950 and $78,290.
Median $61,480
P10: $37,970P25: $47,950P75: $78,290P90: $103,300
10th
$37,970
25th
$47,950
Median
$61,480
75th
$78,290
90th
$103,300
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$37,970
$18.25
$3,164
25th Percentile
$47,950
$23.05
$3,995
Median (50th)
$61,480
$29.56
$5,123
75th Percentile
$78,290
$37.64
$6,524
90th Percentile (Experienced)
$103,300
$49.66
$8,608
Note: The mean (average) salary of $70,220 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#43
Kentucky ranks #43 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Kentucky?
The median annual salary for Market Research Analysts and Marketing Specialists in Kentucky is $61,480 as of 2025. The average (mean) salary is $70,220.
What is the salary range for a Market Research Analysts and Marketing Specialists in Kentucky?
Salaries for Market Research Analysts and Marketing Specialists in Kentucky range from $37,970 at the 10th percentile to $103,300 at the 90th percentile. The middle 50% earn between $47,950 and $78,290.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Kentucky?
Entry-level Market Research Analysts and Marketing Specialists positions in Kentucky typically start around $37,970 (10th percentile). With some experience, salaries rise to $47,950 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Kentucky?
According to 2025 BLS data, approximately 6,290 people are employed as Market Research Analysts and Marketing Specialists in Kentucky.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Kentucky?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Kentucky is approximately $29.56 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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