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Market Research Analysts and Marketing Specialists Salary in South Dakota

Last updated: 2025 BLS data · Page refreshed:

How much do Market Research Analysts and Marketing Specialists make in South Dakota?

Last updated: 2025 data from the Bureau of Labor Statistics

$63,490
Median Annual Salary
▲ +2.9% vs 2024
$73,980
Mean Salary
$63,490
Median Salary
$30.52
Hourly Rate
1,530 people work as Market Research Analysts and Marketing Specialists in South Dakota

Market Research Analysts and Marketing Specialists salary by percentile in South Dakota

BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).

Market Research Analysts and Marketing Specialists salary in South Dakota — 2025 BLS percentilesHorizontal bars showing 10th, 25th, 50th, 75th and 90th percentile annual salaries for Market Research Analysts and Marketing Specialists in South Dakota.10thBottom 10% earn less than $47,000$47,00025th25% earn less than $52,150$52,150MedianHalf earn more than $63,490$63,49075th75% earn less than $88,360$88,36090thTop 10% earn more than $124,380$124,380

Market Research Analysts and Marketing Specialists in South Dakota earn a median salary of $63,490 per year ($5,290/month). This is 12.9% below the national average of $72,887. South Dakota ranks #38 out of 51 states for Market Research Analysts and Marketing Specialists pay. Approximately 1,530 people work in this occupation across South Dakota. Salaries increased by 2.9% compared to 2024.

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in South Dakota

Salaries for Market Research Analysts and Marketing Specialists in South Dakota range from $47,000 at the 10th percentile (entry level) to $124,380 at the 90th percentile (experienced). The middle 50% earn between $52,150 and $88,360.

Median $63,490
P10: $47,000 P25: $52,150 P75: $88,360 P90: $124,380
10th
$47,000
25th
$52,150
Median
$63,490
75th
$88,360
90th
$124,380
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $47,000 $22.60 $3,916
25th Percentile $52,150 $25.07 $4,345
Median (50th) $63,490 $30.52 $5,290
75th Percentile $88,360 $42.48 $7,363
90th Percentile (Experienced) $124,380 $59.80 $10,365

Note: The mean (average) salary of $73,980 differs from the median because salary distributions are typically skewed by high earners.

📊 How Does This Compare?

#38
South Dakota ranks #38 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
-12.9%
vs. national average
Below Average

Similar Jobs That Pay More in South Dakota:

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in South Dakota adjusted for cost of living →

How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in South Dakota after taxes →

Explore Market Research Analysts and Marketing Specialists Data in South Dakota

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

View all 50 states →

Frequently Asked Questions

How much do Market Research Analysts and Marketing Specialists make in South Dakota?
The median annual salary for Market Research Analysts and Marketing Specialists in South Dakota is $63,490 as of 2025. The average (mean) salary is $73,980.
What is the salary range for a Market Research Analysts and Marketing Specialists in South Dakota?
Salaries for Market Research Analysts and Marketing Specialists in South Dakota range from $47,000 at the 10th percentile to $124,380 at the 90th percentile. The middle 50% earn between $52,150 and $88,360.
What is the starting salary for a Market Research Analysts and Marketing Specialists in South Dakota?
Entry-level Market Research Analysts and Marketing Specialists positions in South Dakota typically start around $47,000 (10th percentile). With some experience, salaries rise to $52,150 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in South Dakota?
According to 2025 BLS data, approximately 1,530 people are employed as Market Research Analysts and Marketing Specialists in South Dakota.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in South Dakota?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in South Dakota is approximately $30.52 per hour.

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Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS

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