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Market Research Analysts and Marketing Specialists Salary in Maryland
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Maryland?
Last updated: 2025 data from the Bureau of Labor Statistics
$76,370
Median Annual Salary
▲
+3.8% vs 2024
$85,610
Mean Salary
$76,370
Median Salary
$36.72
Hourly Rate
13,570 people work as Market Research Analysts and Marketing Specialists in Maryland
Market Research Analysts and Marketing Specialists salary by percentile in Maryland
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Maryland earn a median salary of $76,370 per year ($6,364/month).
This is 4.8% above the national average of $72,887.
Maryland ranks #16 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 13,570 people work in this occupation across Maryland.
Salaries increased by 3.8% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Maryland
Salaries for Market Research Analysts and Marketing Specialists in Maryland range from $41,600 at the 10th percentile (entry level) to $145,600 at the 90th percentile (experienced). The middle 50% earn between $57,040 and $100,340.
How much do Market Research Analysts and Marketing Specialists make in Maryland?
The median annual salary for Market Research Analysts and Marketing Specialists in Maryland is $76,370 as of 2025. The average (mean) salary is $85,610.
What is the salary range for a Market Research Analysts and Marketing Specialists in Maryland?
Salaries for Market Research Analysts and Marketing Specialists in Maryland range from $41,600 at the 10th percentile to $145,600 at the 90th percentile. The middle 50% earn between $57,040 and $100,340.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Maryland?
Entry-level Market Research Analysts and Marketing Specialists positions in Maryland typically start around $41,600 (10th percentile). With some experience, salaries rise to $57,040 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Maryland?
According to 2025 BLS data, approximately 13,570 people are employed as Market Research Analysts and Marketing Specialists in Maryland.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Maryland?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Maryland is approximately $36.72 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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