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What does a Market Research Analysts and Marketing Specialists salary really buy you in Maryland?
Maryland is 5.0% pricier than the US averageData: BLS OEWS 2025 + BEA Regional Price Parities 2022 • Updated 2026-05-19
Maryland's Regional Price Parity (RPP) is 105.0, meaning prices are 5.0% higher the national average. A Market Research Analysts and Marketing Specialists earning $76,370 in Maryland has the equivalent purchasing power of $72,733 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Maryland's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $41,600 | $39,619 | $-1,980 |
| 25th Percentile (P25) | $57,040 | $54,323 | $-2,716 |
| Median (P50) | $76,370 | $72,733 | $-3,636 |
| 75th Percentile (P75) | $100,340 | $95,561 | $-4,778 |
| 90th Percentile (P90) | $145,600 | $138,666 | $-6,933 |
While $76,370 sounds high, Maryland's elevated cost of living erases 5% of that salary's purchasing power. Your real buying power is $72,733. Consider whether the higher pay offsets the higher costs.
Maryland's RPP of 105.0 puts it 5.0% above the national baseline cost of living. A Market Research Analysts and Marketing Specialists needs that premium in nominal pay just to maintain the same purchasing power as an average-cost state.
After applying Maryland's RPP, the $76,370 median salary translates to $72,733 in real terms — a 4.8% loss. That difference can cover several months of expenses over a year for a Market Research Analysts and Marketing Specialists.
Maryland's rank of #29 of 51 states means real purchasing power for Market Research Analysts and Marketing Specialists trails the national half-way line.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Maryland ranks #29 out of 51 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Maryland after taxes →
A Market Research Analysts and Marketing Specialists in Maryland earns a median salary of $76,370 per year. After adjusting for Maryland's cost of living (RPP=105.0), the real purchasing power is $72,733 — a -4.8% difference.
Maryland's cost of living is 5.0% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for Maryland is 105.0 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Maryland: $76,370 x (100 / 105.0) = $72,733. This represents what the salary would be worth in a state with average living costs.
Partially — a Market Research Analysts and Marketing Specialists's nominal salary of $76,370 in Maryland has 4.8% less purchasing power due to higher living costs. The real value is $72,733. However, Maryland may offer better career opportunities, networking, and industry access.
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