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Market Research Analysts and Marketing Specialists Salary in Idaho
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in Idaho?
Last updated: 2025 data from the Bureau of Labor Statistics
$60,970
Median Annual Salary
▲
+3.3% vs 2024
$73,110
Mean Salary
$60,970
Median Salary
$29.31
Hourly Rate
3,780 people work as Market Research Analysts and Marketing Specialists in Idaho
Market Research Analysts and Marketing Specialists salary by percentile in Idaho
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in Idaho earn a median salary of $60,970 per year ($5,080/month).
This is 16.3% below the national average of $72,887.
Idaho ranks #45 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 3,780 people work in this occupation across Idaho.
Salaries increased by 3.3% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in Idaho
Salaries for Market Research Analysts and Marketing Specialists in Idaho range from $36,800 at the 10th percentile (entry level) to $127,660 at the 90th percentile (experienced). The middle 50% earn between $47,370 and $84,310.
Median $60,970
P10: $36,800P25: $47,370P75: $84,310P90: $127,660
10th
$36,800
25th
$47,370
Median
$60,970
75th
$84,310
90th
$127,660
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$36,800
$17.69
$3,066
25th Percentile
$47,370
$22.77
$3,947
Median (50th)
$60,970
$29.31
$5,080
75th Percentile
$84,310
$40.53
$7,025
90th Percentile (Experienced)
$127,660
$61.38
$10,638
Note: The mean (average) salary of $73,110 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#45
Idaho ranks #45 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in Idaho?
The median annual salary for Market Research Analysts and Marketing Specialists in Idaho is $60,970 as of 2025. The average (mean) salary is $73,110.
What is the salary range for a Market Research Analysts and Marketing Specialists in Idaho?
Salaries for Market Research Analysts and Marketing Specialists in Idaho range from $36,800 at the 10th percentile to $127,660 at the 90th percentile. The middle 50% earn between $47,370 and $84,310.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Idaho?
Entry-level Market Research Analysts and Marketing Specialists positions in Idaho typically start around $36,800 (10th percentile). With some experience, salaries rise to $47,370 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Idaho?
According to 2025 BLS data, approximately 3,780 people are employed as Market Research Analysts and Marketing Specialists in Idaho.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Idaho?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Idaho is approximately $29.31 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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