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Market Research Analysts and Marketing Specialists Salary in West Virginia
Last updated: 2025 BLS data · Page refreshed:
How much do Market Research Analysts and Marketing Specialists make in West Virginia?
Last updated: 2025 data from the Bureau of Labor Statistics
$52,340
Median Annual Salary
▲
+4.1% vs 2024
$58,360
Mean Salary
$52,340
Median Salary
$25.16
Hourly Rate
1,650 people work as Market Research Analysts and Marketing Specialists in West Virginia
Market Research Analysts and Marketing Specialists salary by percentile in West Virginia
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Market Research Analysts and Marketing Specialists in West Virginia earn a median salary of $52,340 per year ($4,361/month).
This is 28.2% below the national average of $72,887.
West Virginia ranks #51 out of 51 states for Market Research Analysts and Marketing Specialists pay.
Approximately 1,650 people work in this occupation across West Virginia.
Salaries increased by 4.1% compared to 2024.
About This Job: Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Top Skills
Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88
Key Knowledge Areas
Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree
(56.5% of workers)
Salary Range: Market Research Analysts and Marketing Specialists in West Virginia
Salaries for Market Research Analysts and Marketing Specialists in West Virginia range from $34,160 at the 10th percentile (entry level) to $93,430 at the 90th percentile (experienced). The middle 50% earn between $38,250 and $69,550.
Median $52,340
P10: $34,160P25: $38,250P75: $69,550P90: $93,430
10th
$34,160
25th
$38,250
Median
$52,340
75th
$69,550
90th
$93,430
Percentile
Annual Salary
Hourly Rate
Monthly
10th Percentile (Entry Level)
$34,160
$16.42
$2,846
25th Percentile
$38,250
$18.39
$3,187
Median (50th)
$52,340
$25.16
$4,361
75th Percentile
$69,550
$33.44
$5,795
90th Percentile (Experienced)
$93,430
$44.92
$7,785
Note: The mean (average) salary of $58,360 differs from the median because salary distributions are typically skewed by high earners.
📊 How Does This Compare?
#51
West Virginia ranks #51 of 51 states
$72,887
National avg. for Market Research Analysts and Marketing Specialists
How much do Market Research Analysts and Marketing Specialists make in West Virginia?
The median annual salary for Market Research Analysts and Marketing Specialists in West Virginia is $52,340 as of 2025. The average (mean) salary is $58,360.
What is the salary range for a Market Research Analysts and Marketing Specialists in West Virginia?
Salaries for Market Research Analysts and Marketing Specialists in West Virginia range from $34,160 at the 10th percentile to $93,430 at the 90th percentile. The middle 50% earn between $38,250 and $69,550.
What is the starting salary for a Market Research Analysts and Marketing Specialists in West Virginia?
Entry-level Market Research Analysts and Marketing Specialists positions in West Virginia typically start around $34,160 (10th percentile). With some experience, salaries rise to $38,250 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in West Virginia?
According to 2025 BLS data, approximately 1,650 people are employed as Market Research Analysts and Marketing Specialists in West Virginia.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in West Virginia?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in West Virginia is approximately $25.16 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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