Disclosure: This page contains affiliate links marked with (Ad). If you click through and make a purchase, we may earn a commission at no extra cost to you. Learn more

Retail Salespersons Employment & Job Outlook in California (2025)

Last updated: 2025 BLS data · Page refreshed:

California employs 376,460 Retail Salespersons professionals, above the national average concentration.

Data: BLS OEWS 2025 • California employment outlook • Updated 2026-05-19

Total Employed
376,460
professionals
Jobs per 1,000
376.46
workers
Location Quotient
4.93
vs national avg
Average Salary
$42K
annual

High Demand in California

The location quotient (LQ) of 4.93 indicates that California has a higher-than-average concentration of Retail Salespersons professionals. This means the job is in high demand relative to other states, suggesting strong local job market opportunities.

Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.

California vs National Average

Total Employed
376,460
National: 3,897,850
9.7% of national
Jobs per 1,000
376.46
National: 76.43
+392.6%
Average Salary
$42K
National: $37K
+15.6%

Top States by Retail Salespersons Employment

#1
376,460
376,460
employed
#2
341,640
341,640
employed
#3
333,460
333,460
employed
#4
238,540
238,540
employed
#5
143,120
143,120
employed
#6
141,790
141,790
employed
#7
137,370
137,370
employed
#8
127,540
127,540
employed
#9
126,610
126,610
employed
#10
111,010
111,010
employed

What Does a Retail Salespersons Earn in California?

The average annual salary for a Retail Salespersons in California is $42,950. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.

View full salary breakdown →

Frequently Asked Questions

How many Retail Salespersons jobs are there in California?

California employs approximately 376,460 Retail Salespersons professionals (2025 BLS data). This ranks California among the top states nationwide.

Is Retail Salespersons in demand in California?

Yes — California has above-average concentration of Retail Salespersons jobs (LQ: 4.93). A Location Quotient above 1.0 indicates higher-than-average demand.

What is the average salary for Retail Salespersons in California?

The average (mean) salary for Retail Salespersons in California is $42950/year. See our detailed salary page for percentile breakdowns.

What is a Location Quotient (LQ)?

Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.

Which states employ the most Retail Salespersons professionals?

The top state for Retail Salespersons employment is California with 376,460 jobs.

Find Your Next Opportunity

Related Pages

Top Cities in California

Explore cost of living, median household income, and demographics for California's largest cities.

Top Colleges in California

Compare tuition, admissions, and graduate outcomes at California's leading institutions.

Retail Salespersons Employment in Other States

Compare Retail Salespersons labor-market data (jobs, location quotient, salary) across the top-employing states.

All Retail Salespersons & California Resources

Drill deeper into Retail Salespersons pay, hiring, and education data for California.

Data Source

Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2025. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Retail Salespersons (SOC 412031) in California.

Get Monthly Salary Insights & Career Data

Free data-driven career updates — no spam, unsubscribe anytime.

Join career-minded Americans who use data to make smarter decisions. Privacy Policy