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Market Research Analysts and Marketing Specialists Salary in North Carolina

How much does a Market Research Analysts and Marketing Specialists make in North Carolina?

Last updated: 2024 data from the Bureau of Labor Statistics

$77,360
Median Annual Salary
$85,760
Mean Salary
$77,360
Median Salary
$37.19
Hourly Rate
30,140 people work as Market Research Analysts and Marketing Specialists in North Carolina

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in North Carolina

Salaries for Market Research Analysts and Marketing Specialists in North Carolina range from $42,000 at the 10th percentile (entry level) to $139,980 at the 90th percentile (experienced). The middle 50% earn between $55,980 and $104,300.

Median $77,360
P10: $42,000 P25: $55,980 P75: $104,300 P90: $139,980
10th
$42,000
25th
$55,980
Median
$77,360
75th
$104,300
90th
$139,980
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $42,000 $20.19 $3,500
25th Percentile $55,980 $26.91 $4,665
Median (50th) $77,360 $37.19 $6,446
75th Percentile $104,300 $50.14 $8,691
90th Percentile (Experienced) $139,980 $67.30 $11,665

Note: The mean (average) salary of $85,760 differs from the median because salary distributions are typically skewed by high earners.

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What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in North Carolina adjusted for cost of living →

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Delaware $98,650 Washington $94,300 Massachusetts $93,430 California $92,770 New York $91,840 New Jersey $85,190 Oregon $82,600 Minnesota $81,460 Colorado $80,670 Virginia $79,840

View all 50 states →

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Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in North Carolina?
The median annual salary for a Market Research Analysts and Marketing Specialists in North Carolina is $77,360 as of 2024. The average (mean) salary is $85,760.
What is the salary range for a Market Research Analysts and Marketing Specialists in North Carolina?
Salaries for Market Research Analysts and Marketing Specialists in North Carolina range from $42,000 at the 10th percentile to $139,980 at the 90th percentile. The middle 50%% earn between $55,980 and $104,300.
What is the starting salary for a Market Research Analysts and Marketing Specialists in North Carolina?
Entry-level Market Research Analysts and Marketing Specialists positions in North Carolina typically start around $42,000 (10th percentile). With some experience, salaries rise to $55,980 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in North Carolina?
According to 2024 BLS data, approximately 30,140 people are employed as Market Research Analysts and Marketing Specialists in North Carolina.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in North Carolina?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in North Carolina is approximately $37.19 per hour.

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2024 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS