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Market Research Analysts and Marketing Specialists Salary in Wisconsin

How much does a Market Research Analysts and Marketing Specialists make in Wisconsin?

Last updated: 2024 data from the Bureau of Labor Statistics

$65,000
Median Annual Salary
$72,680
Mean Salary
$65,000
Median Salary
$31.25
Hourly Rate
15,810 people work as Market Research Analysts and Marketing Specialists in Wisconsin

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Wisconsin

Salaries for Market Research Analysts and Marketing Specialists in Wisconsin range from $41,360 at the 10th percentile (entry level) to $109,200 at the 90th percentile (experienced). The middle 50% earn between $52,110 and $83,820.

Median $65,000
P10: $41,360 P25: $52,110 P75: $83,820 P90: $109,200
10th
$41,360
25th
$52,110
Median
$65,000
75th
$83,820
90th
$109,200
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $41,360 $19.88 $3,446
25th Percentile $52,110 $25.05 $4,342
Median (50th) $65,000 $31.25 $5,416
75th Percentile $83,820 $40.30 $6,985
90th Percentile (Experienced) $109,200 $52.50 $9,100

Note: The mean (average) salary of $72,680 differs from the median because salary distributions are typically skewed by high earners.

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What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Wisconsin adjusted for cost of living →

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Delaware $98,650 Washington $94,300 Massachusetts $93,430 California $92,770 New York $91,840 New Jersey $85,190 Oregon $82,600 Minnesota $81,460 Colorado $80,670 Virginia $79,840

View all 50 states →

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Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Wisconsin?
The median annual salary for a Market Research Analysts and Marketing Specialists in Wisconsin is $65,000 as of 2024. The average (mean) salary is $72,680.
What is the salary range for a Market Research Analysts and Marketing Specialists in Wisconsin?
Salaries for Market Research Analysts and Marketing Specialists in Wisconsin range from $41,360 at the 10th percentile to $109,200 at the 90th percentile. The middle 50%% earn between $52,110 and $83,820.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Wisconsin?
Entry-level Market Research Analysts and Marketing Specialists positions in Wisconsin typically start around $41,360 (10th percentile). With some experience, salaries rise to $52,110 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Wisconsin?
According to 2024 BLS data, approximately 15,810 people are employed as Market Research Analysts and Marketing Specialists in Wisconsin.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Wisconsin?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Wisconsin is approximately $31.25 per hour.

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2024 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS