AmericaByNumbers.com

Market Research Analysts and Marketing Specialists Salary in Kentucky

How much does a Market Research Analysts and Marketing Specialists make in Kentucky?

Last updated: 2024 data from the Bureau of Labor Statistics

$59,420
Median Annual Salary
$66,330
Mean Salary
$59,420
Median Salary
$28.57
Hourly Rate
5,310 people work as Market Research Analysts and Marketing Specialists in Kentucky

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Kentucky

Salaries for Market Research Analysts and Marketing Specialists in Kentucky range from $36,580 at the 10th percentile (entry level) to $101,820 at the 90th percentile (experienced). The middle 50% earn between $47,000 and $79,180.

Median $59,420
P10: $36,580 P25: $47,000 P75: $79,180 P90: $101,820
10th
$36,580
25th
$47,000
Median
$59,420
75th
$79,180
90th
$101,820
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $36,580 $17.59 $3,048
25th Percentile $47,000 $22.60 $3,916
Median (50th) $59,420 $28.57 $4,951
75th Percentile $79,180 $38.07 $6,598
90th Percentile (Experienced) $101,820 $48.95 $8,485

Note: The mean (average) salary of $66,330 differs from the median because salary distributions are typically skewed by high earners.

🚀 What To Do Next

Build a Professional Resume
Stand out to employers with a polished, ATS-friendly resume.
Upgrade Your Skills
Take courses from top universities and companies to boost your career.
Grow Your Career
Expert-led courses plus LinkedIn profile integration.

Some links may be affiliate links. See our Affiliate Disclosure.

What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Kentucky adjusted for cost of living →

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Delaware $98,650 Washington $94,300 Massachusetts $93,430 California $92,770 New York $91,840 New Jersey $85,190 Oregon $82,600 Minnesota $81,460 Colorado $80,670 Virginia $79,840

View all 50 states →

Related Careers in Kentucky

Explore similar occupations and their salaries in Kentucky.

Tax PreparersSimilar $35,830 Property Appraisers and AssessorsSimilar $46,910 Credit CounselorsSimilar $47,680 Meeting, Convention, and Event PlannersSimilar $48,410 Tax Examiners and Collectors, and Revenue AgentsSimilar $54,540 Training and Development SpecialistsSimilar $58,650 FundraisersSimilar $60,680 Labor Relations SpecialistsSimilar $61,800 Compensation, Benefits, and Job Analysis SpecialistsSimilar $62,220 Financial Specialists, All OtherSimilar $62,500

View all jobs in Kentucky →

Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Kentucky?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kentucky is $59,420 as of 2024. The average (mean) salary is $66,330.
What is the salary range for a Market Research Analysts and Marketing Specialists in Kentucky?
Salaries for Market Research Analysts and Marketing Specialists in Kentucky range from $36,580 at the 10th percentile to $101,820 at the 90th percentile. The middle 50%% earn between $47,000 and $79,180.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Kentucky?
Entry-level Market Research Analysts and Marketing Specialists positions in Kentucky typically start around $36,580 (10th percentile). With some experience, salaries rise to $47,000 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Kentucky?
According to 2024 BLS data, approximately 5,310 people are employed as Market Research Analysts and Marketing Specialists in Kentucky.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Kentucky?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Kentucky is approximately $28.57 per hour.

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2024 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS