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Market Research Analysts and Marketing Specialists Salary in Florida

How much does a Market Research Analysts and Marketing Specialists make in Florida?

Last updated: 2024 data from the Bureau of Labor Statistics

$77,490
Median Annual Salary
$82,650
Mean Salary
$77,490
Median Salary
$37.25
Hourly Rate
54,090 people work as Market Research Analysts and Marketing Specialists in Florida

About This Job: Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top Skills

Reading Comprehension
4.0
Writing
4.0
Critical Thinking
4.0
Active Listening
3.88
Speaking
3.88

Key Knowledge Areas

Sales and Marketing
4.61
Computers and Electronics
4.3
English Language
4.3
Customer and Personal Service
4.17
Mathematics
4.04
Typical Education: Bachelor's Degree (56.5% of workers)

Source: O*NET OnLine, U.S. Department of Labor

Salary Range: Market Research Analysts and Marketing Specialists in Florida

Salaries for Market Research Analysts and Marketing Specialists in Florida range from $42,370 at the 10th percentile (entry level) to $132,800 at the 90th percentile (experienced). The middle 50% earn between $56,070 and $100,390.

Median $77,490
P10: $42,370 P25: $56,070 P75: $100,390 P90: $132,800
10th
$42,370
25th
$56,070
Median
$77,490
75th
$100,390
90th
$132,800
Percentile Annual Salary Hourly Rate Monthly
10th Percentile (Entry Level) $42,370 $20.37 $3,530
25th Percentile $56,070 $26.96 $4,672
Median (50th) $77,490 $37.25 $6,457
75th Percentile $100,390 $48.26 $8,365
90th Percentile (Experienced) $132,800 $63.85 $11,066

Note: The mean (average) salary of $82,650 differs from the median because salary distributions are typically skewed by high earners.

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What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in Florida adjusted for cost of living →

Market Research Analysts and Marketing Specialists Salary by State

Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.

Delaware $98,650 Washington $94,300 Massachusetts $93,430 California $92,770 New York $91,840 New Jersey $85,190 Oregon $82,600 Minnesota $81,460 Colorado $80,670 Virginia $79,840

View all 50 states →

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Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Florida?
The median annual salary for a Market Research Analysts and Marketing Specialists in Florida is $77,490 as of 2024. The average (mean) salary is $82,650.
What is the salary range for a Market Research Analysts and Marketing Specialists in Florida?
Salaries for Market Research Analysts and Marketing Specialists in Florida range from $42,370 at the 10th percentile to $132,800 at the 90th percentile. The middle 50%% earn between $56,070 and $100,390.
What is the starting salary for a Market Research Analysts and Marketing Specialists in Florida?
Entry-level Market Research Analysts and Marketing Specialists positions in Florida typically start around $42,370 (10th percentile). With some experience, salaries rise to $56,070 (25th percentile).
How many people work as Market Research Analysts and Marketing Specialists in Florida?
According to 2024 BLS data, approximately 54,090 people are employed as Market Research Analysts and Marketing Specialists in Florida.
What is the hourly rate for a Market Research Analysts and Marketing Specialists in Florida?
Based on a standard 2,080-hour work year, the median hourly rate for a Market Research Analysts and Marketing Specialists in Florida is approximately $37.25 per hour.

Data Source & Methodology

Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2024 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.

Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.

Our Methodology · Data Sources · Source: BLS OEWS