How much does a Market Research Analysts and Marketing Specialists make in California?
Last updated: 2024 data from the Bureau of Labor Statistics
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Source: O*NET OnLine, U.S. Department of Labor
Salaries for Market Research Analysts and Marketing Specialists in California range from $47,980 at the 10th percentile (entry level) to $178,140 at the 90th percentile (experienced). The middle 50% earn between $63,620 and $134,680.
| Percentile | Annual Salary | Hourly Rate | Monthly |
|---|---|---|---|
| 10th Percentile (Entry Level) | $47,980 | $23.07 | $3,998 |
| 25th Percentile | $63,620 | $30.59 | $5,301 |
| Median (50th) | $92,770 | $44.60 | $7,730 |
| 75th Percentile | $134,680 | $64.75 | $11,223 |
| 90th Percentile (Experienced) | $178,140 | $85.64 | $14,845 |
Note: The mean (average) salary of $106,780 differs from the median because salary distributions are typically skewed by high earners.
Some links may be affiliate links. See our Affiliate Disclosure.
What does this salary really buy? See Market Research Analysts and Marketing Specialists salary in California adjusted for cost of living →
Compare Market Research Analysts and Marketing Specialists pay across states — sorted by highest median salary.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2024 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
Our Methodology · Data Sources · Source: BLS OEWS