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Wausau, Wisconsin

Last updated: 2024 BLS data · Page refreshed:

City Profile — Demographics, Income, Education & Housing
Data: U.S. Census Bureau, American Community Survey 2024 5-Year Estimates
39,996
Population
$64,389
Median Income
$167,900
Home Value
38.2
Median Age

Demographics

Wausau has a population of 39,996 with a median age of 38.2. Here is the racial and ethnic breakdown of the population:

White
79.4%
Asian
10.4%
Hispanic
5.4%
Other
4.4%
Demographic Value
Total Population39,996
Median Age38.2
White79.4%
Black or African American0.4%
Asian10.4%
Hispanic or Latino5.4%
Other / Two or More Races4.4%
Wausau, Wisconsin — racial composition (Census ACS 2024)Donut chart of 5 segments totaling 100.White: 79.4%Asian: 10.4%Hispanic/Latino: 5.4%Other: 4.4%Other: 0.4%39,996PopulationWhiteWhite79.4%AsianAsian10.4%Hispanic/LatinoHispanic/Latino5.4%OtherOther4.4%OtherOther0.4%

Income & Economy

The median household income in Wausau is $64,389, which is 20.1% below the national median of $80,610. The per capita income is $35,957. The poverty rate is 14.6%.

$64,389
Median Household Income
$35,957
Per Capita Income
14.6%
Poverty Rate

Employment

The unemployment rate in Wausau is 2.6%, compared to the national rate of 4.1%.

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Education

In Wausau, 92.1% of residents age 25+ have a high school diploma or higher, and 30.9% hold a bachelor's degree or higher (10.7% with a graduate or professional degree).

HS Diploma+
92.1%
Bachelor's+
30.9%
Graduate+
10.7%
Education Level % of Adults (25+)
High School Diploma or Higher92.1%
Bachelor's Degree or Higher30.9%
Graduate or Professional Degree10.7%

Housing

The median home value in Wausau is $167,900, below the national median of $303,400. The median monthly rent is $1,010. The homeownership rate is 57.6%.

$167,900
Median Home Value
$1,010/mo
Median Rent
57.6%
Homeownership Rate
Housing Metric Value
Median Home Value$167,900
Median Monthly Rent$1,010
Homeownership Rate57.6%
Vacancy Rate5.8%

Salaries in Wisconsin

Explore salary data for popular occupations in Wisconsin:

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Other Cities in Wisconsin

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Frequently Asked Questions

What is the population of Wausau, Wisconsin?
The population of Wausau, Wisconsin is 39,996 according to U.S. Census Bureau ACS 2024 5-Year Estimates.
What is the median household income in Wausau, Wisconsin?
The median household income in Wausau, Wisconsin is $64,389. This is 20.1% below the national median of $80,610.
What is the median home value in Wausau, Wisconsin?
The median home value in Wausau, Wisconsin is $167,900. The median monthly rent is $1,010.
What percentage of people in Wausau have a college degree?
In Wausau, Wisconsin, 30.9% of adults age 25 and older hold a bachelor's degree or higher, and 92.1% have a high school diploma or higher.
Is Wausau, Wisconsin an affordable place to live?
The home price-to-income ratio in Wausau, Wisconsin is 2.6x (median home value $167,900 vs. median income $64,389), making it relatively affordable by that measure. A ratio under 4.0 is generally considered affordable.

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