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Marketing Managers Salary in Massachusetts: Cost of Living Adjusted (2025)

Last updated: 2025 BLS data · Page refreshed:

What does a Marketing Managers salary really buy you in Massachusetts?

Massachusetts is 9.4% pricier than the US average

Data: BLS OEWS 2025 + BEA Regional Price Parities 2022 • Updated 2026-05-19

Nominal Salary
$212,020
Median annual (2025)
-8.6%
Real Purchasing Power
$193,802
COL-adjusted (RPP=109.4)

Massachusetts Cost of Living Index

Massachusetts's Regional Price Parity (RPP) is 109.4, meaning prices are 9.4% higher the national average. A Marketing Managers earning $212,020 in Massachusetts has the equivalent purchasing power of $193,802 in an average-cost US state.

MA: 109.4
Cheapest (~85) US Avg (100) Priciest (~115)

Salary Breakdown: Nominal vs. COL-Adjusted

Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Massachusetts's cost of living.

Percentile Nominal Salary COL-Adjusted Difference
10th Percentile (P10) $122,350 $111,837 $-10,512
25th Percentile (P25) $167,290 $152,915 $-14,374
Median (P50) $212,020 $193,802 $-18,217
75th Percentile (P75) $261,420 $238,957 $-22,462
90th Percentile (P90) $310,510 $283,829 $-26,680
Key Insight

While $212,020 sounds high, Massachusetts's elevated cost of living erases 9% of that salary's purchasing power. Your real buying power is $193,802. Consider whether the higher pay offsets the higher costs.

What the Cost-of-Living Data Says

Massachusetts Is a High-Cost State

RPP 109.4

Massachusetts's RPP of 109.4 puts it 9.4% above the national baseline cost of living. A Marketing Managers needs that premium in nominal pay just to maintain the same purchasing power as an average-cost state.

Meaningful Purchasing-Power Shift

-8.6%

After applying Massachusetts's RPP, the $212,020 median salary translates to $193,803 in real terms — a 8.6% loss. That difference can cover several months of expenses over a year for a Marketing Managers.

Top-Quartile Adjusted Earnings in Massachusetts

#1 / 48

Ranked on COL-adjusted median pay for Marketing Managers, Massachusetts places #1 of 48 states — top quartile. Either nominal wages run high, cost of living runs low, or both.

Best States for Marketing Managers (After Cost of Living)

Where does Marketing Managers salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.

$193,802
RPP 109.4
$190,625
RPP 88.0
$183,956
RPP 102.1
4. Montana
$183,366
RPP 90.3
$178,621
RPP 102.3
$177,379
RPP 97.7
7. Wyoming
$175,821
RPP 91.9
$175,668
RPP 94.2
$172,106
RPP 112.5
10. Kansas
$171,677
RPP 90.0

Massachusetts ranks #1 out of 48 states for Marketing Managers after cost-of-living adjustment.

How much do you actually take home? See Marketing Managers take-home pay in Massachusetts after taxes →

Frequently Asked Questions

What is the real salary for a Marketing Managers in Massachusetts after cost of living?

A Marketing Managers in Massachusetts earns a median salary of $212,020 per year. After adjusting for Massachusetts's cost of living (RPP=109.4), the real purchasing power is $193,802 — a -8.6% difference.

Is Massachusetts expensive to live in?

Massachusetts's cost of living is 9.4% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for Massachusetts is 109.4 (US average = 100).

What are Regional Price Parities (RPP)?

Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.

How is the cost-of-living adjusted salary calculated?

The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Managers in Massachusetts: $212,020 x (100 / 109.4) = $193,802. This represents what the salary would be worth in a state with average living costs.

Does the high cost of living in Massachusetts offset the salary?

Partially — a Marketing Managers's nominal salary of $212,020 in Massachusetts has 8.6% less purchasing power due to higher living costs. The real value is $193,802. However, Massachusetts may offer better career opportunities, networking, and industry access.

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