Last updated: 2025 BLS data · Page refreshed:
What does a Market Research Analysts and Marketing Specialists salary really buy you in Virginia?
Virginia is 2.1% pricier than the US averageData: BLS OEWS 2025 + BEA Regional Price Parities 2022 • Updated 2026-05-19
Virginia's Regional Price Parity (RPP) is 102.1, meaning prices are 2.1% higher the national average. A Market Research Analysts and Marketing Specialists earning $76,980 in Virginia has the equivalent purchasing power of $75,396 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Virginia's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $40,100 | $39,275 | $-824 |
| 25th Percentile (P25) | $56,930 | $55,759 | $-1,170 |
| Median (P50) | $76,980 | $75,396 | $-1,583 |
| 75th Percentile (P75) | $105,620 | $103,447 | $-2,172 |
| 90th Percentile (P90) | $153,300 | $150,146 | $-3,153 |
Virginia's cost of living is close to the national average, so $76,980 keeps most of its value at $75,396 in real terms. Location choice here is more about career opportunities than cost arbitrage.
With an RPP of 102.1, Virginia is within a few percent of the national cost-of-living baseline. Salary adjustment for Market Research Analysts and Marketing Specialists is therefore minor — what you earn is close to what you'd keep in real purchasing power.
After adjusting for Virginia's cost of living, $76,980 nominal nets out to $75,397 in real purchasing power — a small 2.1% loss. The state's cost profile is close enough to average that COL alone shouldn't drive location decisions for this Market Research Analysts and Marketing Specialists.
Virginia sits at #19 of 51 states for Market Research Analysts and Marketing Specialists COL-adjusted salary — comfortably above the national midpoint.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Virginia ranks #19 out of 51 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Virginia after taxes →
A Market Research Analysts and Marketing Specialists in Virginia earns a median salary of $76,980 per year. After adjusting for Virginia's cost of living (RPP=102.1), the real purchasing power is $75,396 — a -2.1% difference.
Virginia's cost of living is 2.1% higher than the national average according to the BEA Regional Price Parities (2022). The RPP index for Virginia is 102.1 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Virginia: $76,980 x (100 / 102.1) = $75,396. This represents what the salary would be worth in a state with average living costs.
Partially — a Market Research Analysts and Marketing Specialists's nominal salary of $76,980 in Virginia has 2.1% less purchasing power due to higher living costs. The real value is $75,396. However, Virginia may offer better career opportunities, networking, and industry access.
Some links are affiliate links. See our disclosure.