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What does a Market Research Analysts and Marketing Specialists salary really buy you in Montana?
Montana is 9.7% cheaper than the US averageData: BLS OEWS 2025 + BEA Regional Price Parities 2022 • Updated 2026-05-19
Montana's Regional Price Parity (RPP) is 90.3, meaning prices are 9.7% lower the national average. A Market Research Analysts and Marketing Specialists earning $68,080 in Montana has the equivalent purchasing power of $75,393 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Montana's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $40,450 | $44,795 | +$4,345 |
| 25th Percentile (P25) | $53,190 | $58,903 | +$5,713 |
| Median (P50) | $68,080 | $75,393 | +$7,313 |
| 75th Percentile (P75) | $80,730 | $89,401 | +$8,671 |
| 90th Percentile (P90) | $105,320 | $116,633 | +$11,313 |
A Market Research Analysts and Marketing Specialists in Montana earns $68,080 on paper, but low living costs mean your money goes 11% further — like earning $75,393 in an average-cost state. This makes Montana one of the best value states for this occupation.
Montana's Regional Price Parity (RPP) of 90.3 means a basket of goods and services costs about 9.7% less than the national average. For a Market Research Analysts and Marketing Specialists, every dollar earned effectively buys more here than in a 100-RPP state.
Adjusting $68,080 for Montana's cost of living yields $75,393 — a 10.7% gain in real purchasing power. This magnitude usually reflects either a materially cheaper or materially pricier metro mix than the national average.
Montana sits at #20 of 51 states for Market Research Analysts and Marketing Specialists COL-adjusted salary — comfortably above the national midpoint.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Montana ranks #20 out of 51 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
How much do you actually take home? See Market Research Analysts and Marketing Specialists take-home pay in Montana after taxes →
A Market Research Analysts and Marketing Specialists in Montana earns a median salary of $68,080 per year. After adjusting for Montana's cost of living (RPP=90.3), the real purchasing power is $75,393 — a +10.7% difference.
Montana's cost of living is 9.7% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Montana is 90.3 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Montana: $68,080 x (100 / 90.3) = $75,393. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Market Research Analysts and Marketing Specialists in Montana enjoys 10.7% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.
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