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Marketing Managers Salary in California
Last updated: 2025 BLS data · Page refreshed:
How much do Marketing Managers make in California?
Last updated: 2025 data from the Bureau of Labor Statistics
$193,620
Median Annual Salary
▲
+8.7% vs 2024
$207,860
Mean Salary
$193,620
Median Salary
$93.09
Hourly Rate
54,660 people work as Marketing Managers in California
Marketing Managers salary by percentile in California
BLS-reported salary distribution — from entry-level (10th percentile) to top earners (90th percentile).
Marketing Managers in California earn a median salary of $193,620 per year ($16,135/month).
This is 32.2% above the national average of $146,438.
California ranks #2 out of 48 states for Marketing Managers pay.
Approximately 54,660 people work in this occupation across California.
Salaries increased by 8.7% compared to 2024.
About This Job: Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Top Skills
Reading Comprehension
3.88
Active Listening
3.88
Speaking
3.88
Critical Thinking
3.88
Active Learning
3.88
Key Knowledge Areas
Sales and Marketing
4.85
English Language
4.48
Administration and Management
4.04
Customer and Personal Service
3.85
Communications and Media
3.8
Typical Education: Bachelor's Degree
(55.8% of workers)
Salaries for Marketing Managers in California range from $104,370 at the 10th percentile (entry level) to $326,400 at the 90th percentile (experienced). The middle 50% earn between $139,950 and $271,360.
How much do Marketing Managers make in California?
The median annual salary for Marketing Managers in California is $193,620 as of 2025. The average (mean) salary is $207,860.
What is the salary range for a Marketing Managers in California?
Salaries for Marketing Managers in California range from $104,370 at the 10th percentile to $326,400 at the 90th percentile. The middle 50% earn between $139,950 and $271,360.
What is the starting salary for a Marketing Managers in California?
Entry-level Marketing Managers positions in California typically start around $104,370 (10th percentile). With some experience, salaries rise to $139,950 (25th percentile).
How many people work as Marketing Managers in California?
According to 2025 BLS data, approximately 54,660 people are employed as Marketing Managers in California.
What is the hourly rate for a Marketing Managers in California?
Based on a standard 2,080-hour work year, the median hourly rate for a Marketing Managers in California is approximately $93.09 per hour.
Salary data is sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey, 2025 estimates. The OEWS survey covers approximately 1.1 million establishments nationwide.
Annual salaries are calculated based on a standard 2,080-hour work year. Actual compensation may vary based on experience, education, employer, and local market conditions. Figures do not include benefits, bonuses, or overtime pay.
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