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Willmar, Minnesota

Last updated: 2024 BLS data · Page refreshed:

City Profile — Demographics, Income, Education & Housing
Data: U.S. Census Bureau, American Community Survey 2024 5-Year Estimates
21,378
Population
$62,280
Median Income
$198,400
Home Value
35.5
Median Age

Demographics

Willmar has a population of 21,378 with a median age of 35.5. Here is the racial and ethnic breakdown of the population:

White
63.5%
Hispanic
25.6%
Black
9.9%
Asian
2.5%
Demographic Value
Total Population21,378
Median Age35.5
White63.5%
Black or African American9.9%
Asian2.5%
Hispanic or Latino25.6%
Willmar, Minnesota — racial composition (Census ACS 2024)Donut chart of 4 segments totaling 102.White: 62.6%Hispanic/Latino: 25.2%Black: 9.8%Asian: 2.5%21,378PopulationWhiteWhite62.6%Hispanic/LatinoHispanic/Latino25.2%BlackBlack9.8%AsianAsian2.5%

Income & Economy

The median household income in Willmar is $62,280, which is 22.7% below the national median of $80,610. The per capita income is $31,826. The poverty rate is 13.1%.

$62,280
Median Household Income
$31,826
Per Capita Income
13.1%
Poverty Rate

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Education

In Willmar, 86.3% of residents age 25+ have a high school diploma or higher, and 25.3% hold a bachelor's degree or higher (6.7% with a graduate or professional degree).

HS Diploma+
86.3%
Bachelor's+
25.3%
Graduate+
6.7%
Education Level % of Adults (25+)
High School Diploma or Higher86.3%
Bachelor's Degree or Higher25.3%
Graduate or Professional Degree6.7%

Housing

The median home value in Willmar is $198,400, below the national median of $303,400. The median monthly rent is $910. The homeownership rate is 59.4%.

$198,400
Median Home Value
$910/mo
Median Rent
59.4%
Homeownership Rate
Housing Metric Value
Median Home Value$198,400
Median Monthly Rent$910
Homeownership Rate59.4%
Vacancy Rate6.4%

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Frequently Asked Questions

What is the population of Willmar, Minnesota?
The population of Willmar, Minnesota is 21,378 according to U.S. Census Bureau ACS 2024 5-Year Estimates.
What is the median household income in Willmar, Minnesota?
The median household income in Willmar, Minnesota is $62,280. This is 22.7% below the national median of $80,610.
What is the median home value in Willmar, Minnesota?
The median home value in Willmar, Minnesota is $198,400. The median monthly rent is $910.
What percentage of people in Willmar have a college degree?
In Willmar, Minnesota, 25.3% of adults age 25 and older hold a bachelor's degree or higher, and 86.3% have a high school diploma or higher.
Is Willmar, Minnesota an affordable place to live?
The home price-to-income ratio in Willmar, Minnesota is 3.2x (median home value $198,400 vs. median income $62,280), making it relatively affordable by that measure. A ratio under 4.0 is generally considered affordable.

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