Arkansas employs 5,650 Market Research Analysts and Marketing Specialists professionals, below the national average concentration.
Data: BLS OEWS 2024 • Arkansas employment outlook • Updated 2026-04-06
The location quotient (LQ) of 0.34 indicates that Arkansas has a below-average concentration of Market Research Analysts and Marketing Specialists professionals. This may suggest fewer local opportunities compared to other states, though national trends should also be considered.
Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.
The average annual salary for a Market Research Analysts and Marketing Specialists in Arkansas is $71,970. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.
Arkansas employs approximately 5,650 Market Research Analysts and Marketing Specialists professionals (2024 BLS data). This ranks Arkansas for this occupation nationwide.
Arkansas has average or below-average concentration of Market Research Analysts and Marketing Specialists jobs (LQ: 0.34). A Location Quotient above 1.0 indicates higher-than-average demand.
The average (mean) salary for Market Research Analysts and Marketing Specialists in Arkansas is $71970/year. See our detailed salary page for percentile breakdowns.
Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.
The top state for Market Research Analysts and Marketing Specialists employment is California with 113,630 jobs.
Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2024. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Market Research Analysts and Marketing Specialists (SOC 131161) in Arkansas.