Retail Salespersons Employment & Job Outlook in California (2024)

California employs 341,070 Retail Salespersons professionals, above the national average concentration.

Data: BLS OEWS 2024 • California employment outlook • Updated 2026-04-06

Total Employed
341,070
professionals
Jobs per 1,000
341.07
workers
Location Quotient
4.72
vs national avg
Average Salary
$41K
annual

High Demand in California

The location quotient (LQ) of 4.72 indicates that California has a higher-than-average concentration of Retail Salespersons professionals. This means the job is in high demand relative to other states, suggesting strong local job market opportunities.

Note: Location Quotient (LQ) is the ratio of the percentage of workers in an occupation in a given area to the percentage in that occupation nationwide. An LQ > 1.0 means above-average concentration; < 1.0 means below-average.

California vs National Average

Total Employed
341,070
National: 3,684,770
9.3% of national
Jobs per 1,000
341.07
National: 72.25
+372.1%
Average Salary
$41K
National: $36K
+14.6%

Top States by Retail Salespersons Employment

#1
341,070
341,070
employed
#2
312,260
312,260
employed
#3
310,150
310,150
employed
#4
228,150
228,150
employed
#5
137,840
137,840
employed
#6
134,160
134,160
employed
#7
128,070
128,070
employed
#8
120,500
120,500
employed
#9
117,360
117,360
employed
#10
116,550
116,550
employed

What Does a Retail Salespersons Earn in California?

The average annual salary for a Retail Salespersons in California is $41,750. For a detailed breakdown by percentile, entry-level, median, and senior salaries, see the comprehensive salary guide below.

View full salary breakdown →

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Frequently Asked Questions

How many Retail Salespersons jobs are there in California?

California employs approximately 341,070 Retail Salespersons professionals (2024 BLS data). This ranks California among the top states nationwide.

Is Retail Salespersons in demand in California?

Yes — California has above-average concentration of Retail Salespersons jobs (LQ: 4.72). A Location Quotient above 1.0 indicates higher-than-average demand.

What is the average salary for Retail Salespersons in California?

The average (mean) salary for Retail Salespersons in California is $41750/year. See our detailed salary page for percentile breakdowns.

What is a Location Quotient (LQ)?

Location Quotient measures how concentrated an occupation is in a state compared to the national average. LQ > 1.0 means the state has more of that job proportionally. LQ > 1.2 indicates strong demand.

Which states employ the most Retail Salespersons professionals?

The top state for Retail Salespersons employment is California with 341,070 jobs.

Related Pages

Data Source

Employment and location quotient data sourced from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) 2024. This data reflects total employment, jobs per 1,000 workers, location quotient, and average salary for Retail Salespersons (SOC 412031) in California.

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