What does a Marketing Managers salary really buy you in South Carolina?
South Carolina is 6.4% cheaper than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-04-02
South Carolina's Regional Price Parity (RPP) is 93.6, meaning prices are 6.4% lower the national average. A Marketing Managers earning $105,750 in South Carolina has the equivalent purchasing power of $112,980 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for South Carolina's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $64,030 | $68,408 | +$4,378 |
| 25th Percentile (P25) | $80,850 | $86,378 | +$5,528 |
| Median (P50) | $105,750 | $112,980 | +$7,230 |
| 75th Percentile (P75) | $159,740 | $170,662 | +$10,922 |
| 90th Percentile (P90) | $212,900 | $227,457 | +$14,557 |
A Marketing Managers in South Carolina earns $105,750 on paper, but low living costs mean your money goes 7% further — like earning $112,980 in an average-cost state. This makes South Carolina one of the best value states for this occupation.
Where does Marketing Managers salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
South Carolina ranks #44 out of 48 states for Marketing Managers after cost-of-living adjustment.
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How much do you actually take home? See Marketing Managers take-home pay in South Carolina after taxes →
A Marketing Managers in South Carolina earns a median salary of $105,750 per year. After adjusting for South Carolina's cost of living (RPP=93.6), the real purchasing power is $112,980 — a +6.8% difference.
South Carolina's cost of living is 6.4% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for South Carolina is 93.6 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Managers in South Carolina: $105,750 x (100 / 93.6) = $112,980. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Marketing Managers in South Carolina enjoys 6.8% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.