What does a Marketing Managers salary really buy you in Idaho?
Idaho is 8.2% cheaper than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-04-02
Idaho's Regional Price Parity (RPP) is 91.8, meaning prices are 8.2% lower the national average. A Marketing Managers earning $108,820 in Idaho has the equivalent purchasing power of $118,540 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Idaho's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $52,120 | $56,775 | +$4,655 |
| 25th Percentile (P25) | $78,280 | $85,272 | +$6,992 |
| Median (P50) | $108,820 | $118,540 | +$9,720 |
| 75th Percentile (P75) | $150,870 | $164,346 | +$13,476 |
| 90th Percentile (P90) | $190,690 | $207,723 | +$17,033 |
A Marketing Managers in Idaho earns $108,820 on paper, but low living costs mean your money goes 9% further — like earning $118,540 in an average-cost state. This makes Idaho one of the best value states for this occupation.
Where does Marketing Managers salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Idaho ranks #40 out of 48 states for Marketing Managers after cost-of-living adjustment.
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How much do you actually take home? See Marketing Managers take-home pay in Idaho after taxes →
A Marketing Managers in Idaho earns a median salary of $108,820 per year. After adjusting for Idaho's cost of living (RPP=91.8), the real purchasing power is $118,540 — a +8.9% difference.
Idaho's cost of living is 8.2% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Idaho is 91.8 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Marketing Managers in Idaho: $108,820 x (100 / 91.8) = $118,540. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Marketing Managers in Idaho enjoys 8.9% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.