What does a Market Research Analysts and Marketing Specialists salary really buy you in Utah?
Utah is 5.5% cheaper than the US averageData: BLS OEWS 2024 + BEA Regional Price Parities 2022 • Updated 2026-03-31
Utah's Regional Price Parity (RPP) is 94.5, meaning prices are 5.5% lower the national average. A Market Research Analysts and Marketing Specialists earning $64,900 in Utah has the equivalent purchasing power of $68,677 in an average-cost US state.
Every dollar goes further in low-cost states. Here is how each salary percentile compares after adjusting for Utah's cost of living.
| Percentile | Nominal Salary | COL-Adjusted | Difference |
|---|---|---|---|
| 10th Percentile (P10) | $36,970 | $39,121 | +$2,151 |
| 25th Percentile (P25) | $46,740 | $49,460 | +$2,720 |
| Median (P50) | $64,900 | $68,677 | +$3,777 |
| 75th Percentile (P75) | $85,830 | $90,825 | +$4,995 |
| 90th Percentile (P90) | $123,880 | $131,089 | +$7,209 |
A Market Research Analysts and Marketing Specialists in Utah earns $64,900 on paper, but low living costs mean your money goes 6% further — like earning $68,677 in an average-cost state. This makes Utah one of the best value states for this occupation.
Where does Market Research Analysts and Marketing Specialists salary stretch the furthest? Top 10 states ranked by COL-adjusted median salary.
Utah ranks #33 out of 50 states for Market Research Analysts and Marketing Specialists after cost-of-living adjustment.
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A Market Research Analysts and Marketing Specialists in Utah earns a median salary of $64,900 per year. After adjusting for Utah's cost of living (RPP=94.5), the real purchasing power is $68,677 — a +5.8% difference.
Utah's cost of living is 5.5% lower than the national average according to the BEA Regional Price Parities (2022). The RPP index for Utah is 94.5 (US average = 100).
Regional Price Parities (RPPs) are price indexes published by the U.S. Bureau of Economic Analysis (BEA) that measure differences in price levels across states. They are expressed as a percentage of the national average (US = 100). Higher RPP means higher cost of living.
The adjusted salary is calculated as: Nominal Salary x (100 / RPP). For a Market Research Analysts and Marketing Specialists in Utah: $64,900 x (100 / 94.5) = $68,677. This represents what the salary would be worth in a state with average living costs.
From a purchasing power perspective, yes. A Market Research Analysts and Marketing Specialists in Utah enjoys 5.8% more buying power than the nominal salary suggests, because living costs are below the national average. However, other factors like job availability, career growth, and quality of life also matter.